'Ichebi Tea' launched
Source: The Sangai Express
Imphal, January 05 2024:
'Ichebi Tea' was launched today during a simple function held at the residence of Khuraijam Mohendro in Sagolband Tera Sapam Leirak.
The ceremony was attended by Dr N Ranjana, former Director of ICM Imphal and Athokpam Bishorjit, Pradhan, Tera Sapam Leirak GP as presidium members.
Speaking on the occasion, Kanchan Laishram, proprietor of M/S Ichebi, said that the tea brand was called 'Ichebi' in memory of a mother from his locality, Ningthoukhongjam ningol Khuraijam ongbi Shantibala who was fondly referred by family & friends as 'Ichebi' .
She asserted that the Ichebi Tea is naturally produced, unblended and sourced purely from the gardens of Assam.
Kanchan also shared that Ichebi was created by employing several women from different households with the aim of providing job opportunities during this difficult time.