'Ichebi' premium tea launched
Source: Chronicle News Service
Imphal, January 05 2024:
'Ichebi', a non-blended garden fresh tea, was launched on Friday in a function held at the office of M/s Ichebi, Sagolband Tera Sapam Leirak, here.
M/s Ichebi proprietor Kanchan Laishram said the focus of her company is to provide highest quality tea from around the world to the people of Manipur.
The Brand has been named in memory of Ningthoukhongjam Shantibala, who was fondly called Ichebi, she explained and informed that the brand is being exhibited on the website www.ichebi.com.
Youth especially women are working hard to make the product reach the mass in all possible varieties, from the smallest buyers to those who buy in bulk, she said and added that the entire management of packaging, selling are all done in Manipur.
ICM former director Dr N Ranjana, who was the chief guest of the function, said that the initiative taken up by the youth to become self-reliant is Laudable and everyone should support such people who aim to provide quality products to the people.
Tera Sapam Leirak pradhan Athokpam Bishorjit Singh, in his speech as the functional president, stressed the importance of establishing tea industry in the state in view of its potential.
The tea industry is a highly advanced and lucrative venture which needs patronage of the state and people's support, he added.