Delhi polls : State lad in core team of BJP media campaign
Source: The Sangai Express
Imphal, November 17 2013:
Film maker Mohen Naorem has taken a new responsibility as part of a core team of Delhi Assembly election campaign committee as social media in-charge for BJP's Chief Ministerial candidate Harsh Vardhan.
A resident of Iroisemba, Mohen is currently making online presence of Vardhan in social media like Facebook and Twitter.
Delhi will go to the polls on December 4 .
"I manage personal Facebook and Twitter accounts of Dr Harsh Vardhan and coordinate with other teams to increase his online visibility," said Mohen ,who has recently kicked off the pre-production works of his dream celluloid project "My Japanese Niece" .
Mohen (37) was appointed as convener Information Technology cell of the BJP State unit, a few months back.
He said Vardhan's online presence was limited before his name was announced as the party's Chief Ministerial candidate of Delhi and added that his popularity was not as high as the other parties' CM candidates like Sheila Dixit (Congress) and Arvind Kejriwal (Aam Aadmi Party) .
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"We began campaigning for him (Vardhan) from November 7 and making him visible on social media in just a short time is a herculean task for us, but we have put in our effort to good effect," he said.
"Our team is headed by Vinit Goenka, national co-convenor, IT cell and we have members from Tamil Nadu, Maharashtra, Gujarat and Manipur.
We use Facebook, Twitter, Facebook Chat, Google Hangout, Twitter Chat, SMS campaign, Email promotion and Jingles to be aired on FM channels," Mohen added.
Pointing out the importance of social media as a key tool in election campaign he said around 70 lakh people of Delhi are on Facebook and even in a conservative estimate, at least 30 lakh out of those are eligible to vote.
"It is a good platform to make people talk and think and we upload major events as much as we can, on all social media platforms," Mohen said and added that on Wednesday they organized a Facebook live interaction with Vardhan and around 300 facebook users interacted with him.
"We have a control van consisting a team of social media experts, photographers and we follow our candidate wherever he goes to upload real time events and campaign," said the young BJP member.
Stating that cyber world is full of threats and spams and taking into account the Election Commission's strict guidelines, Mohen said that they cross checked and re verified every posts they uploaded on Facebook and Twitter.