Apollo Tyres associates with KaGo Football Turf
Source: The Sangai Express

Imphal, September 03 2022: Leading tyre maker, Apollo Tyres has added KaGo Football Turf in Imphal with its 12th Go the Distance Pitch, making it the first of its kind in the North East.

Speaking at the occasion, Head of Sports Marketing, Apollo Tyres, Remus D Cruz said that 'Go the Distance Pitch' is a sustainable Initiative by Apollo Tyres using 100% repurposed rubber from its own tyres to create the playing surface for artificial football pitches.

Apollo Tyres has been working towards a sustainable model to create access to sports and fitness.

This is the first ever pitch in the North-east of the entire Eastern region of India.

Apollo Tyres had previously launched pitches across 11 different venues, he added.

He also informed that the first Go the Distance pitch was opened near the North Stand of the iconic Old Trafford in Manchester, home of Apollo Tyres' partner Manchester United Football Club.

The re-surfaced KaGo Football Turf in Imphal of size 160 x 90 feet, was launched by the Chennaiyin FC players.

Captain Anirudh Thapa, local upcoming star Ninthoinganba Meetei and international player Vafa Hakhamenshi inaugurated the pitch.

An interactive session between the Chennaiyin FC players, Apollo Tyres business partners and local academy kids was also held.

The players also signed autographs and clicked photos with Apollo Tyres business partners and local academy kids.

Each of the 160 ft x 90 ft Football Pitch uses approximately 1500 car tyres.

The tyres are shredded into usable crumb rubber to layer the pitches.

Around 7,500 Kg of crumb rubber has been used in a 160 ft x 90 ft football pitch.

This helps in creating a safer ground and enhances the quality of the pitches.

These Go The Distance pitches are being created as part of Apollo Tyres commitment for sustainability and providing access to sports to the local communities.

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