TODAY -
Memi Devi's enterprise making unique items from old tyres
The Hindu | Priya Sheth | December 11, 2011:
Ms. W. Memi Devi, Innovative Entrepreneur. - Pix :: The Hindu
“We keep a tin of Rasagulla in our house. One day I decided to add poison to the tin and feed it to the entire family. It was better to die in peace than to struggle to fill our stomachs everyday,” says Ms W. Memi Devi from Imphal.
Ms Memi Devi was driven to this state after her husband lost his job as a contractor in the Manipur State Road Transport Corporation in 2005. Today, the 54-year-old Memi Devi is a role model for hundreds of women in that region who are struggling to make their ends meet.
Not everyone thinks that used tyres have value. Often discarded as trash by tyre shops, Ms Memi Devi's enterprise in making and selling unique items such as buckets and flowerpots from old tyre coverings, bailed her family out of starvation. This micro-enterprise now generates an annual income of Rs 4 lakh and leaves her with Rs 1.40 lakh cash in hand.
Ms Memi Devi, who recently received an award from Citi Micro Entrepreneur Awards 2011 for being an innovative entrepreneur, recalls the struggle for the family to have two meals a day, after her husband lost his job.
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* This Post is uploaded on December 11, 2011
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