TODAY -
Demand drives noodles sector
The Telegraph | Roopak Goswami | Guwahati, Sept. 16
In fact, Nepal-based Chaudhary Group, famous for its Wai Wai brand and which is the number two in the country, is adding one more plant in Assam, even as younger players are concentrating on quality. The company is number one in the Northeast, having a 65 per cent share in the market.
Wai Wai has been in the Northeast market from the early 1990s. Earlier, it was exported from Nepal. “Its production in India started in Sikkim in 2006 and the production base was further expanded to Assam in 2009 and to Rudrapur (Uttarakhand) in 2011. This helped the brand to become closer to its customers,” Sah said.
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* This Post is uploaded on September 17, 2012
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