Brand Honda on a successful high in North East
Guwahati, January 11, 2014:
o Wins ‘Most Preferred Scooter Brand of the Year’ at North-East Consumer Awards, 2014
o HMSI posts stellar growth of 29% in North East versus 15% of 2W Industry
o Backed by success of its models, HMSI market share up 2% in April-Dec’13
Reflecting customer satisfaction in the Brand, Honda Motorcycle & Scooter India Pvt. Ltd., the Only Honda in Indian 2Wheeler market, today received the “Most Preferred Scooter Brand of the Year” award at the prestigious North East Consumer Awards 2014.
The North-East Consumer’s Choice Awards truly mirrors the sentiment of consumers in North East and their confidence in Brands. The award results are based on a survey of 2000 respondents by market intelligence agency Oikonomist’s. Further, the random sampling process ensures that the diversity of the region gets authentic representation.
The ‘Most Preferred Scooter Brand of the Year’ award reaffirms customers’ delight in experiencing Honda products & reveals that many more aspire to be a part of the growing Honda family.
The entire range of 13 Honda’s Models comprising of automatic scooter and motorcycle products including the recently launched 110cc mass motorcycle Dream Neo & Two Tone Dream Yuga to meet expectations of customers in all categories.
Backed by the overwhelming trust of customers, Honda has consolidated its position as the ‘Fastest Growing 2Wheeler Company’ in both North East and pan-India.
Speaking on this landmark development, Mr. Yadvinder S Guleria, Vice President – Sales & Marketing, HMSI said, “We at Honda are delighted to win the “Most Preferred Scooter Brand of the Year” award at the North East Consumer Awards 2014. This recognition re-affirms customers’ appreciation of Brand Honda and its continued leadership in the automatic scooters in India. As the only Honda in the World’s 2nd largest 2Wheeler market, Honda will continue its efforts to satisfy customers and bring the Joy of mobility to their lives.”
HMSI in North East:
While 2W industry in North East has grown at moderate pace of 15%, Honda has grown by an overwhelming 29% in April-December’2014 period (YoY basis). Honda is reaching closer to its customers in North East with its 42 sales and service outlets. Looking at the growth prospects and demand, Honda has recently inaugurated new outlet in Dimapur. HMSI is currently representing 6 states out of the total 7 states which comprise the region. The only state left, Meghalaya will be catered by the end of this fiscal.
* This info was sent to e-pao.net by Rooplin Sharma who can be contacted at sharma(dot)rooplin(at)gmail(dot)com
This Press Release was posted on January 12, 2014
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