TODAY -
Broadcasters, marketers - explore NE with 'Chrome NE'
Assam Tribune | New Delhi, Aug 3 (IANS):
Looking for your channels' reach in Northeast region? Try Chrome NE, which will serve as a tool for broadcasters to check their availability and for marketers and media buying agencies to track the reach of a channel across northeastern States.
"The northeast region is among the non-touched markets as far as the data analysis of broadcasters is concerned. So far, Guwahati was being metered alone and the data was being assumed to be true for the entire region. But that's not the case," Pankaj Krishna, CEO, Chrome Data Analytics & Media, said at the launch here. "That is only a small section of the northeast region, which actually forms a big section of the country and it is important to explore that market," he added.
Channels with a national footprint as well as regional channels like Focus TV, NE Bangla, NE Hi Fi, Prag, DY 365, News Live, NE TV, Prime News, Frontier TV, Rang and Hit7 are expected to benefit through the report.
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* This Post is uploaded on August 03 2011.
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