Lakme Fashion Week Model Auditions for North-East
Date : July 4th 2016

Lakmé Fashion Week hosts first ever Model Auditions for North-East in association with Northeast India Fashion & Design Council (FNDC)
Plans a slew of initiatives for the Northeast Region

Mumbai : Hosting its first ever model hunt in North-East, the nation’s most coveted fashion event, the Lakmé Fashion Week (LFW) jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management is coming to Guwahati for the upcoming season.

A launch pad for the most successful faces of the industry like Deepika Padukone and Katrina Kaif as well as internationally acclaimed models like Pooja Mor and Bhumika Arora, seen scorching the runways of New York Fashion Week and Paris Fashion Week, the auditions will be held in association with Northeast India Fashion &Design Council (FNDC) on July 4th at Terra Mayaa Lounge, Guwahati.

The auditions will be judged by high-profile national fashion influencers, along with Sonalika Sahayand popular Assamese actresses, Nishita Goswami and Barsha Rani Bishaya with the results declared on the same day. The winning models get a contract to walk the runway at the prestigious Lakmé Fashion Week Winter/Festive 2016 which is scheduled to take place on 24th-28th August in Mumbai.

Mr. Jaspreet Chandok, Vice-President & Head-Fashion IMG Reliance Limited commented, “IMG Reliance is building a special focus towards North East India (NER) in this coming season of Lakmé Fashion Week. This audition is the first step in line with our commitment to bring talent from the North East to the mainstream. The North East is a key market for the growth of fashion and creative industries with its rich cultural lineage and tribal heritage in design, eclectic range of traditional textiles, large indigenous weaving legacy and its young educated demographic. IMG Reliance recently partnered with Northeast India Fashion & Design Council for a workshop in Guwahati for fashion and textile designers and has plans to promote designers who can be nurtured using the skills and heritage of NER. The initiative also aims to encourage fashion start-ups in the Northeast and work on addressing the barriers to fashion entrepreneurship.”

Ms. Medha Saikia, Founder and President, FNDC said, “We are happy to be a part of Lakmé and IMG Reliance’s endeavor to nurture talent in the North East. Given the expertise of IMG Reliance who has successfully managed the Lakmé Fashion Week over several years, we believe we have the right guidance to bolster the immense fashion talent of the Northeast region.”

The criteria for applicants are as below:
Only Tall Female Models

Requirements
Pictures Carry 2 sets of pictures/composite cards, with name, height, body measurements & telephone/mobile number written behind the same.
Dress Code Upper: Short Singlet or Sleeveless/Tube Top
Lower: Tight fitted shorts or skirt (Please DO NOT wear jeans or a dress)
Please carry your own stilettos/heels

Venue:Terra Mayaa Lounge, Guwahati
Date: July 4th, 2016
Model Registration Time: 1 pm sharp

About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.

Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive 2016 will be held from August 24 – August 28, 2016 at St. Regis Mumbai. For further information log on to http://www.Lakméfashionweek.co.in

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class colour cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

About IMG Reliance:

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop market and manage sports, fashion and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia's only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.