TODAY -
Assembly Polls 2012: Business booms in poll bound states
India Today | with Ashish Mishra and Ahanthem Chitra | Lucknow, January 21, 2012 :
Thousands of kilometres away, in Manipur, not everyone wants strict monitoring of poll expenditure by the EC. Elections in the north-eastern state are usually marked by many rounds of feasting. "Any occasion in Manipur is good enough for a feast but this time, there is no rise in demand for fish, rice or other items that are necessary for organising feasts," says Rajendra, 38, a trader in Imphal's Thangal Bazaar area. In the hill areas, the norm during election time is for the entire village to feast on a pig, cow or buffalo. A pig would cost about Rs 30,000-Rs 35,000 depending on its weight, while a cow or buffalo would cost about Rs 80,000-Rs 90,000. In Imphal and other towns where there is more scrutiny, large-scale feasts have given way to small groups of four-five people eating at home. Pork prices have gone up marginally to Rs 200 per kg from Rs 180 per kg.
The hoardings and banner business in Imphal is also struggling because of EC rules. Y. Dina Singh, 41, the proprietor of Dina Advertising who takes orders for signboards and road-side hoardings, says, "There has been a sharp decline in the number of orders for publicity material like signboards and road-side hoardings. For the last councillor elections to the Imphal Municipality, which took place in April 2011, we got huge orders for both print and flex-print banners, leaving us with a profit margin of about Rs 20,000. The EC curbs on the Assembly elections have affected business and we are not able to break even this time around.
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* This Post is uploaded on February 03, 2012
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