TODAY -
Northeast rock bands suffer as sponsorships shrink
Times of India | Gaurav Das, TNN | Aug 3, 2012, 11.54AM IST
The northeast is known as the region that pioneered rock music in the country, but despite the raw talent of the many bands here, artistes have to run from pillar to post in search of sponsors.
Though several restaurants and bars these days host live music, they haven't helped promote the music scene. "It is quite difficult to organize a rock show at an open venue as it could costs upto Rs 12 lakh. But for a pub-rock festival the cost comes down to around Rs 30,000," said David Koach, a city-based rock music promoter. "Finding sponsors for rock acts is difficult.
Most firms are prepared to shell out big money for Bollywood-type events, which are guaranteed to garner huge crowds, but they hesitate to put their money on the line for rock concerts. However, I still believe the scene today is much better that what it was a decade ago," added Koach.
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* This Post is uploaded on August 03, 2012
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