TODAY -
North East crafts caught in marketing bottleneck
Nagaland Post | IANS | New Delhi, Jun 15
The hazy focus on developing and marketing lesser-known crafts and textiles of India’s northeastern region - as well as the associated cultural heritage - has put several traditions on the backburner.
The government-aided regional promotion and marketing platforms assigned the job of keeping them alive have failed to devise an effective delivery apparatus to carry the crafts traditions and their ambient cultures to mainstream India.
Handicrafts is a state subject in the Indian constitution, but the task of integrating ethnic crafts-based textile traditions into the mainstream rests with the union textile ministry.
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* This Post is uploaded on June 16, 2012
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