TODAY -
NE sports market gets a taste of adventure
The Telegraph | Guwahati, Sept. 22:
New Delhi-based Outdoor School, which owns the Adventure 18 brand, was the first exclusive adventure gear retail shop in Guwahati. “It took some time for us to gain a foothold in the market, which was relatively nascent in 2006. Six years down the line, we forayed into the Northeast and opened an outlet at Paltan Bazar. There are plans to open at least five more outlets in the region by 2018,” Mohit Oberoi, proprietor of the firm, told this correspondent.
The adventure sport market, currently pegged at over Rs 5,000 crore, has grown steadily over the past few years.
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* This Post is uploaded on September 23, 2013
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