TODAY -
'NE horti-Culture products need markets outside'
Assam Tribune | Dimapur, Jan 11
While stating that majority of the consumers in the country are still unaware of the Northeastern region’s quality horticulture products, Nagaland Parliamentary Secretary for Horticulture R Khing has emphasised the need to establish brands for the outside markets.
“The intervention of the Central and the State Government as well as the research institutions are immensely required in certain sectors to provide productive measures like advertisements via mass communication which shall help build the image of the brand and also earn the confidence of the consumers,” Khing said while addressing the inaugural programme of the two-day regional workshop-cum-training on ‘Marketing of spices in NER’ at Chumukedima near here recently.
Also stating that North Eastern region has taken great strides in the field of horticulture and is now becoming a horticulture hot spot that holds promise in shaping the lives of future generations owing to the naturally available factors such as climate, soil, and topography, etc, Khing further said the horti department has grown from a nascent department into a forerunner in terms of setting up development targets and achieving them which is evident from the private and public investors as well as the enthusiastic farmers.
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* This Post is uploaded on January 12, 2012
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