TODAY -
Mary Kom is Vodafone's global brand ambassador
John Sarkar, TNN | Dec 20, 2013, 03.10AM IST
Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone. The London Olympic bronze medallist from Manipur has not only knocked out other Asian contenders for the role, but she has also dealt a severe body blow to the widespread Indian prejudice that fails to look beyond cricket for multi-crore celebrity-endorsements.
"Vodafone has made a good choice. Many people, even those who don't follow boxing, will identify with the Mary Kom story," says Santosh Desai, brand expert and CEO & MD of Futurebrands India. "In a sport with no money, she has shown a lot of grit. Despite being a mother of two and coming from a so-called backward part of the country, she has shown class at the highest level."
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* This Post is uploaded on December 20, 2013
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