Airtel shields 1.35 mn users in NE with AI-driven fraud detection
Source: Chronicle News Service

Imphal, June 17 2025: Bharti Airtel ("Airtel") has announced significant progress in its mission to protect customers in Northeast India from rising online frauds.

As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than 1.35 million users across the North East Region - within just 33 days of launching its advanced fraud-detection system.

Automatically enabled for all Airtel mobile and broadband customers and offered free of cost, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers.

It leverages real-time threat intelligence to examine over 1 billion URLs daily and bldcks access to harmful sites in under 100 milliseconds.

With Northeast India ranked as one of India's most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions.

For instance, if a resident in North East Region receives a suspicious message that reads: "Your package is delayed.

Track it here: http://www.tracky0urparcell.com" and if the unsuspecting resident, then clicks on the link, Airtel's system also clicks into gear.

It instantly scans the link and if flagged as suspicious, it blocks access.

This real-time interception prevents users from falling victim to all kinds of frauds.

In the last 33 days of the launch, Airtel has blocked more than 186,000 malicious links and shielded 82.5 million users across the country, elaborated an Airtel release.

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