Livpure opens new EBO in Imphal to strengthen Northeast footprint
Source: The Sangai Express

Imphal, February 05 2026: Livpure, a prominent customer-centric brand focused on consumer wellbeing, has officially launched its latest Exclusive Brand Outlet (EBO) in Imphal.

As per a release issued by Livpure, this strategic expansion aims to bring Livpure's comprehensive range of smart, convenient, and wellness-focused home solutions closer to consumers in the region.

The new outlet offers an immersive experience, enabling families to make informed choices about home appliances.

The Imphal EBO is part of Livpure's strategy to expand in fast-growing non-metro markets, marking its seventh outlet.

Speaking on the occasion, Rakesh Kaul, Managing Director of Livpure, emphasized that the launch underscores the company's commitment to making "smart, wellness-led living more accessible to households across India", recognizing Imphal as a high-potential consumption center.

"Our outlets offer a transparent space where consumers can experience our innovations firsthand, understand their value, and make informed choices for their homes and well-being", he added.

The new Imphal location showcases Livpure's commitment to wellness powered by technology, featuring a diverse portfolio of products like Maintenance Free Water Purifiers, Voice Enabled Chimneys, and Sleep Portfolio, including ergonomically designed mattresses and pillows.

Visitors can engage with live product demonstrations, understand performance capabilities firsthand, and receive personalized guidance from trained experts.

Recognizing the pivotal role of physical retail in building trust, particularly in tier two and tier three markets, Livpure plans to accelerate its retail expansion across India.

The company aims to open a total of 75 EBOs by the next financial year.

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