Awareness programme held on branding, marketing under PM Vishwakarma Scheme
Source: The Sangai Express / PIB

Kakching, October 09 2026: A One-day awareness programme on 'Branding and Marketing under the PM Vishwakarma Scheme' was organized by the MSME Development & Facilitation Office (MSME-DFO), Imphal today at the Conference Hall, Kakching Municipal Council (KMC), Kakching.

The programme brought together PM Vishwakarma beneficiaries and key stakeholders to strengthen awareness on branding, marketing, entrepreneurship, financial literacy and digital tools.

The programme was organized as a continuation of the branding and marketing awareness initiatives undertaken by MSME-DFO, Imphal, across different districts of Manipur.

Similar programmes have already been conducted in Imphal East, Imphal West and Thoubal, collectively reaching more than 500 PM Vishwakarma, beneficiaries.

The participation of 100 beneficiaries in Kakching further reflected the growing interest among traditional artisans in strengthening their enterprises through improved branding, marketing and digital adoption.

The programme provided PM Vishwakarma beneficiaries with practical exposure to financial literacy, credit access, skill development, market trends, sales strategies, entrepreneurship, branding, packaging, product design, MSME schemes and digital technologies.

The sessions aimed to help traditional artisans strengthen their enterprises and adapt to evolving market opportunities.

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