MSME-DFO Imphal holds awareness programme on 'Branding and Marketing'
Source: The Sangai Express

Imphal, August 01 2026: The MSME Development & Facilitation Office (MSME-DFO), Imphal organised a One-Day Awareness Programme on Branding and Marketing under the PM Vishwakarma Scheme (FY 2026-27) at the Training Hall, Government ITI, Takyel, Imphal West, on Friday.

Around 150 beneficiaries from various traditional trades participated.

The programme aimed to strengthen the entrepreneurial, marketing, financial and digital capabilities of beneficiaries and to create awareness on support mechanisms under the Scheme.

Hannah Kamei, Director, Trade, Commerce and Industries, Government of Manipur, attended as chief guest.

She stressed the need to preserve traditional crafts while adopting innovation, entrepreneurship, branding and market-oriented approaches to improve artisans' income and livelihoods.

M Siva Sai Reddy, JEDS, Assistant Director and In-charge, PM Vishwakarma Scheme, MSME-DFO Imphal, presented an overview of the Scheme's implementation, progress and key initiatives in Manipur.

Manoj Sharma, IEDS, Assistant Director, welcomed the participants and outlined the programme objectives.

Technical sessions covered a wide range of subjects relevant to artisans and micro entrepreneurs.

Masotmi Zimik, State Engagement Officer, National Skill Development Corporation (NSDC), delivered a session on "Enhancing Productivity through Skill Development, Market Trends, and Sales Strategies", highlighting the importance of continuous skill upgradation, changing market trends and effective sales strategies.

Dr Meitram Luwang, Lead District Manager (LDM), spoke on "Financial Literacy, Credit Linkages, and Institutional Support for PM Vishwakarma Beneficiaries".

H Shubhra Devi, founder, Meira Foods, elaborated on "Entrepreneurship Development, Export Opportunities, Branding, Packaging, and Product Design" while Sourabh Kumar Singh, Assistant Director, Ministry of MSME, also briefed the participants on various MSME schemes and the benefits of Udyam Registration/Udyam Assist Registration, encouraging beneficiaries to formalise their enterprises and avail the benefits extended to MSMEs.

A special session on Artificial Intelligence for business growth and QR code generation was conducted by Kashing Shingnaisui, Young Professional, MSME-DFO, Imphal.

India Post Payments Bank (IPPB) and PhonePe participated as Digital Payment Aggregator (DPA) partners.

During the programme, 13 beneficiaries generated QR codes for digital payments.

An interactive Q&A session addressed queries on stipend, loans, toolkits, and Udyam Registration.

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