TODAY -

Cost of producing a day’s newspaper : Understanding advertisements
- The Sangai Express Editorial :: December 14 2015 -



Rs 3 for the 8 paged newspaper and Rs 4.50 p for the 12 paged newspaper.

This is the price that has been worked out by the different newspaper firms in Manipur.

Now the important question is how do they manage to sell a 12 paged newspaper at just Rs 4.50 p not to talk about the costs that go into producing the day’s newspaper ?

Not only the cost, but remember a number of journalists from the Editors to the Sub-Editors, the Reporters, the computer experts, those manning the advertisement section, the machinemen, those at the distribution section etc all work together to produce the day’s copy of the newspaper that go to the hands of the readers early in the morning.

Good also to keep in mind that the distributors or the hawkers as they are locally known, do not buy the newspaper at the printed price but at a lower cost, for they too have to earn something from their trade.

And so it is that while newspapers are sold at Rs 4.50 p per copy to the readers, it is actually sold at a much lower rate to the distributors or hawkers.

Important to keep in mind too that producing the day’s newspaper here is much costlier than say at a place which is connected by train-the cost of transporting the newsprint, the ink and any other items necessary for producing the day’s newspaper entails huge expenses.

Also important to keep in mind that there are hidden cost while bringing in these goods from Guwahati by road.

The details need not be spelt out here.

Add the cost of fuel to run the power generator, the fees for the internet connection etc and one should get a fair idea of how much it cost to produce the day’s paper.

The natural question then is how do newspaper houses manage to sell the day’s newspaper at a price lower than say Rs 4.50 p or Rs 3 ?

A look at the day’s copy should be more than indicative that it is the revenue from advertisements that pay the bulk of the costs of newspaper production in Manipur.

The same is the case in other parts of the country.

This does not mean that newspapers should fill up all the pages with advertisements and this is the reason why efforts are made to maintain the 60:40 ratio, that is 60 pc of news and 40 pc of advertisements.

Also good to keep in mind that in many cases, advertisements are also sources of information and a look at some of the educational institutions highlighting its arrangements for students should drive home this point.

This is where a second thought is needed before training one’s gun on any newspaper for carrying advertisements, which may at times be more than what the readers would like to see.

Like any other venture, newspaper houses too need revenue to run and manage and when one talks about revenue, the salaries of the employees too should be kept in mind.

With the Government unable to provide employment to all the educated youngsters who pass out from university every year, newspaper establishments chip in by providing employment to many of these educated youngsters.

This is a point that should not be lost on anyone.



* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • Imphal valley districts flooded #1 : Gallery
  • June Calendar for Year 2024 : Tools
  • Violence in Manipur 2023-2024 : Timeline
  • Flood: Control Rooms & Helpline numbers
  • Economic impact of ongoing conflict
  • Army Recruitment Rally for Manipur
  • Cut deficit, boom likely
  • Are Gods angry ? Wake up call for Manipur
  • Beating of the Retreat #2 : Gallery
  • We did Overcome: Mayhem of Month of May
  • Training on mushroom at Potshagbam
  • Famous female Mathematicians in India
  • Disinformation campaign thengnare
  • Human trafficking puts humanity to shame
  • Sky opens up in all its fury
  • Licypriya meets Italy PM & Pope Francis
  • HSLC (Class X) 2024 : Full Result
  • HSLC 2024 : Important Info & Grading System
  • HSLC 2024 : Pass % : Private Schools
  • HSLC 2024 : Pass % : Aided Schools
  • HSLC 2024 : Pass % : Govt Schools
  • HSLC 2024 : Statistical Abstract
  • HSLC 2024 : Comparative Statement
  • Combined Defence Services Exam 2024
  • Good show in Class X exams
  • Downplaying the crisis
  • Birth Centenary of Jananeta Irabat, 1996 : #3
  • Reviving Lamphelpat : Conservation : Gallery
  • Commemorate Naga Plesbicite Day 1951 #1
  • "ST status for Meetei" at Hojai
  • The Power of Poppy - 32 :: Poem
  • Insights from CUET-UG Counselling
  • International Day for Biological Diversity
  • Unseen force at work: Time to unravel it
  • Sheikh Hasina's revelation
  • The Vanishing Meitei Tribe
  • Building career in defence & strategic study
  • Why example of model code of conduct ?
  • Ownership of responsibility
  • Will pressure mount on key players in NE
  • How to save your foot after an accident
  • Children Camp @JNMDA Imphal #3 : Gallery
  • Education Fair @Imphal #1 : Gallery
  • Project Associate @ CSE, Assam Univ
  • Understanding schizophrenia
  • Advancement in Multi Objective Optimization
  • When will women in voter list increase ?
  • Making 2 plus 2 is equal to 5
  • Changing face of drug menace
  • Scientist of Manipur: Jayanta Manoharmayum
  • 25 yrs since Atal Vajpayee visit to RIMS
  • 4 Lakhs donated to support (L) Maipak Family
  • Clarification: Guwahati Meet on Humanitarian
  • Start UPSC prep after 12th for success
  • Tips to avoid melting makeup in summer
  • Giving a big solid push to ST demand
  • Time to come clean
  • Sajibu Cheiraoba: 1 occasion, 2 narratives #3
  • Khongjom Day @Khebaching #2 : Gallery
  • A year of hostilities
  • Licypriya Kangujam to travel to Italy
  • Declining moral standards in public life
  • Healthy democracy with independent media
  • Why endangered species matter to us
  • Significant Guwahati meeting : 1st visible step
  • The Pallel story
  • Aftermath of ferocious hailstorm #2 : Gallery
  • Ukhrul: Climate change grip on water supply
  • Commemoration of World Eld's Deer Day
  • Indo-Naga Talks (From 2012) :: Timeline
  • "ST status for Meetei" at Hiyanglam
  • Dance of democracy, a miracle in making !
  • Learn to look 10/20/30 years hence
  • The zero FIR, zero lesson
  • 'Ishanou' Selection @ Cannes #1: Gallery
  • MOU signed: MTI-HUB & KIIT-TBI & SAbF
  • Lament of the Mourning Choir :: Poem
  • "ST status for Meetei" at Wabagai
  • RSS-BJP fracas
  • Trials for Canoe Slalom World Cup
  • Poser from a villager says it all Kamjong
  • The cover-up effort
  • Birth Centenary of Jananeta Irabat, 1996 : #2
  • Manipuri women in the arena of politics
  • "ST status for Meetei" at Assam
  • Aimee Baruah at red carpet of Cannes
  • National Defence Academy Exam 2024
  • How digital media changed communications
  • Manipur stands scandalised
  • All eyes on UP battle
  • Descent of Radha-Krishna #32: Download
  • Riots to a shrine- Ram Mandir of Ayodhya
  • Handle with care. F.R.I.E.N.D.S inside!
  • The Power of Poppy - 31 :: Poem
  • Celebrate the journey !
  • Career counselling : A life guidance tool
  • Scientist of Manipur: Amom Ruhikanta
  • Conspiracy, thy name is Kuki !
  • "ST status for Meetei" at Thounaojam
  • Ket Meth New Album "Ghost Stories"
  • World Hypertension Day
  • International Day of Families
  • Let the rule of law prevail
  • When donation becomes obligatory demand
  • Tourism of Manipur through Gastronomy
  • Beyond Eternity :: Poem
  • Patriarch subjugation on women
  • Celebrate Manipuri Cinema shine at Cannes
  • Training on cultivation of various mushroom
  • Transformative impact of Ayurveda & Yoga
  • War for over a year : Delhi is answerable
  • The logic behind illogical chargesheet
  • Preserving Thang-Ta :: Rare Photos
  • Regarding Human Rights Situation in Manipur
  • World Hypertension Day 2024
  • Article 355 of Constitution of India #3
  • Disinformation campaign touba thengnarey
  • Deeply mourn the demise of Oja Biren Lamba
  • Water Mimosa for sustainable development
  • Publicity drives of educational institutions
  • ED's revolutionary move!!!
  • Malemnganbi Laishram : Science Topper
  • Featured Front Page Photo 2024 #2: Gallery
  • Thokchom Sheityajit : Arts Topper
  • Aiena Naorem : Commerce Topper
  • AISSE 2024 Exam Result- RKM Imphal
  • Gold, new world currency !
  • Milk for hair and skin
  • Of illegal immigrants & the larger picture
  • The missive from Kamjong
  • Hr Secondary Exam 2024 : Science Topper
  • HSE 2024 : Subject Pass Percentage
  • HSE 2024 : District Pass Percentage
  • HSE 2024 : Candidates with Highest Marks
  • Hr Secondary Exam 2024: Science Full Result
  • Hr Secondary Exam 2024: Arts Full Result
  • Hr Secondary Exam 2024: Commerce Result
  • Hr Secondary Exam 2024 : Arts Topper
  • Hr Secondary Exam 2024 : Commerce Topper
  • Sezo Ringa- Debut Music Video "Revival"
  • Journalism - A thrilling career #2
  • After Class XII where? The eternal question
  • Entry of Arvind Kejriwal
  • Birth Centenary of Jananeta Irabat, 1996 : #1
  • Our nurses, our future: Power of care
  • Screenplay Writing course concluded
  • Workshop on IP & Patent Filing held
  • Let there be less Politics in Sports
  • Sam Pitroda is absolutely white
  • Motherhood: Soul & spirit of family & society
  • Time has come to criminalise ecocide
  • Meiteis, a disappearing community in Manipur
  • World Bamboo Congress @Taiwan : Gallery
  • Ima Manipur should smile more
  • 2nd National Lok Adalat at High Court
  • The Power of Poppy - 30 :: Poem
  • Army impact on Tamphasana Wushu odyssey
  • Aftermath of ferocious hailstorm #1 : Gallery
  • "Dynamic library service" :: Book Rvw
  • Radio E-pao: Manipuri Film OST (130+ song)
  • Artificial Intelligence & Environment
  • Article 355 of Constitution of India #2
  • Integrated Farming Systems for farmers #4
  • Delhi's stand after 1 year of clash
  • A new type of terrorism
  • Scientist of Manipur: Waikhom Vishwanath
  • SRF, JRF, RA @ Assam University
  • The Bleeding River :: Poem
  • Executive Meeting of WMC Assam Unit
  • Journalism - A thrilling career #1
  • Raising the call to replace Minister
  • A storm in a political teacup
  • Cheirao-chingkaba @ Chinga : Gallery
  • Happy Mother's Day
  • Empowering hill communities via U-Mangra
  • African Swine Fever
  • Free Training on Mushroom at Nagamapal
  • Harshit Dhingaun recieves award from Korea
  • Look for ways to restore normalcy
  • The danger of last kicks of a dying horse
  • Preserving Thang-Ta traditions
  • Resolving ST issue by democratic process
  • Top 5 songs to awaken your inner patriot
  • Project Assistant @ Manipur University
  • Leishemba Sanajaoba conferred Doctorate
  • Double tragedy: No time for red-tapism
  • A Youtuber called Dhruv
  • Nupi Landa Thaunaphabishing : Full Book
  • 174th Anniv Maharaj Narasingh #2 : Gallery
  • Challenges in Healthcare in rural Manipur
  • A salute to leadership quality of PM Modi
  • Career in press for freedom of expression
  • One day after devastating hailstorm
  • Understanding the suffering of others
  • A ferocious hailstorm @Imphal : Gallery
  • Article 355 of Constitution of India #1
  • Integrated Farming Systems for farmers #3
  • Election gossip & rumours
  • 'Melodic Minds' Tour in Guwahati
  • Leaving a trail of destruction
  • Political see-saw
  • A brand-new Scientific discovery
  • In memoriam of the happiness we shared !
  • Crop/animal for higher productivity in NE #5
  • "ST status for Meetei" at Sekmaijin
  • Oh Motherland :: Poem
  • Animal life should be treated with dignity
  • '365 Days of Chin-Kuki Aggression' : Gallery
  • Renaissance of politics in our youth
  • TB & tobacco co-epidemics in Indonesia
  • The Power of Poppy - 29 :: Poem
  • Advanced Charging Infrastructure in NE
  • Lessons learnt in the last one year
  • True colour of politics
  • World Heritage Day @ MU : Gallery
  • "ST status for Meetei" at Kakwa
  • Joint Combing Operations in Jiribam
  • Reboot PSUs for jobs: Task for new Govt
  • Ayurvedic remedies to keep healthy eyes
  • May 3, 2023 to May 3, 2024
  • One year of crisis, and what next ?
  • Scientist of Manipur: Nongmaithem Rajmuhon
  • Whither social justice & work for women?
  • Taiwan to enhancing economic ties with India
  • Integrated Farming Systems for farmers #2
  • Athoubasingi Numit #2 : Gallery
  • Privilege trap of While Male Meitei
  • Crop/animal for higher productivity in NE #4
  • 'Chizami Model' working in Gujarat ?
  • Racing towards the one year mark
  • On misattribution & falsifying history
  • Nupi Landa Thaunaphabishing #15 :: Book
  • National Science Teacher workshop
  • Scientists of Manipur : Laishram Ladu Singh
  • Lok Sabha polls in Manipur #2 : Gallery
  • Id-ul-Fitr @Hatta #2 : Gallery
  • Workshop @ NSU Manipur : Gallery
  • Children Camp @JNMDA Imphal #2 : Gallery
  • Sajibu Cheiraoba Chak Katpa #2 : Gallery
  • Scientists of Manipur : Laitonjam Warjeet
  • Community seed bank @Umathel : Gallery
  • Athoubasingi Numit #1 : Gallery
  • Scientists of Manipur : Ngangkham Nimai
  • Kenedy Khuman (Singer) : Gallery
  • GHOST of PEACE :: Download Booklet
  • List of Kings of Manipur: 33 - 1984 AD