'Yummy Talent Fest' at Shillong
- 5th April, 2025 :: Yummy Noodles -

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Yummy Noodles Unveils Meghalaya's Hidden Gems at Inaugural 'Yummy Talent Fest'

o Date of Inception: November 5, 2024
o Grand Finale: April 5, 2025
o Venue: U Soso Tham Auditorium, State Central Library, Shillong
o Time: 3:00 PM – 8:00 PM

Yummy Noodles, a proud “Made in India, Made for India” brand with deep roots in Meghalaya, successfully concluded the grand finale of its inaugural Yummy Talent Fest—a first-of-its-kind celebration of local talent in the region on April 5. With a total prize pool of INR 2 Lakhs, the event marked a significant milestone in the brand’s journey of community empowerment through creativity.

The Yummy Talent Fest was envisioned as a platform to recognize and amplify Meghalaya’s emerging artists and performers. As the first Indian Ready-to-Eat Noodle manufacturer with both its factory and strongest consumer base in Meghalaya, Yummy Noodles sought to give back to the community that has supported it since 2008.

Over 600 attendees gathered at the U Soso Tham Auditorium to witness 20 finalists perform and exhibit their work live, selected through rigorous shortlisting from 142 participants who registered across the state. In the months leading up to the finale, participants were featured on social media to help them gain national recognition and celebrate their unique voices and skills.

Rithika Baruah, Chief Marketing Officer of Yummy Noodles, shared:
“We are incredibly proud to have launched the Yummy Talent Fest. Our goal was to create a platform where Meghalaya’s hidden talents could be discovered and celebrated. The community’s response has been phenomenal, and we are thrilled to have played a role in showcasing the incredible creativity and artistry within the region. This is our way of giving back while nurturing the next generation of artists.”

Categories & Winners

The finalists were divided across two key categories:
Entertainment Category
Performing artists including singers, rappers, dancers, and stage performers
o 1st Place: Ariana Syiem (Singer)
o 2nd Place: Mewan Aikupar Ryntathiang (Rapper)
o 3rd Place: Daphilakhamti Mary Pyngrope (Singer)

Creativity Category
Visual artists, craftspeople, and creators across disciplines
o 1st Place: Garry & Rimeca (Cosplay)
o 2nd Place: Pynkitbor Kharbani (Sketch Artist)
o 3rd Place: Cuty Kharbuki (Crochet Artist)

Grand Finale Highlights
o Live Performances by all Entertainment Category finalists
o A dedicated Creative Zone for visual artists to showcase and create live
o Open Mic sessions where audience members got a chance to perform and win spot prizes
o An interactive “Yummy 60-Second Noodle Battle”, with a prize of Rs 10,000
o Judged with live online audience polls and distinguished judges from Meghalaya
o Participant certificates and exclusive Yummy Merchandise distributed to all registered performers

Yummy Noodles remains committed to promoting creativity and building emotionally resonant platforms for the communities it serves. The brand aims to continue taking Yummy Talent Fest to more cities and states, creating a national movement that fuses culture, community, and creativity under one stage.