Handloom & Handicrafts Corp launches e-catalogue
Source: Chronicle News Service

Imphal, September 08 2021: Manipur Handloom and Handicrafts Development Corporation Limited chairman S Achouba launched an e-catalogue to facilitate sale and purchase of handloom and handicraft products including apparel via online on Wednesday.

The launch function was organised at its Paona Bazar office and was attended by Corporation managing director K Lamlee Kamei and general manager (administration) E Jiten.

Speaking on the occasion, Achouba noted that with advancement in technology, internet is easily accessible through our mobile phones or laptops.

This is noteworthy especially during the prevailing pandemic wherein people are forced to stay in their homes.

As such, the Corporation decided to launch the e-catalogue to allow consumers choose their preferred handloom and handicraft products online, he added.

The newly launched e-catalogue will showcase photographs and the prices of various handloom and handicraft items of the state.

Additionally, the Corporation is planning to introduce new items in accordance with the trends.

The e-catalogue can be accessed on panthoibi.com and on the website of the Corporation.

Thus, Achouba urged the people to use the handloom and handicraft products of the state and help encourage the weavers and artisans of Manipur.

In his speech, managing director K Lamlee Kamei said that the Corporation is the only authority under the government assigned to purchase and sell handloom and handicraft products.

As such, the government has been extending full support to the Corporation.

Furthermore, the handloom and handicraft products of the state are in high demand outside the state.

For this, efforts are being made to dispatch more handloom and handicraft products to the state's emporium in Delhi within a week, the director added.

Meanwhile, general manager (administration) E Jiten said that owing to the Covid-19 pandemic, online shopping platforms panthoibi.com and Paona Mart were launched under the Department of Textiles to allow sale and purchase of handloom and handicraft items.

The e-catalogue was launched as a follow-up, he conveyed.

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