Frenzied shopping at Khwairamband ahead of Chakkouba
Source: Chronicle News Service

Imphal, November 01 2024: The bustling Khwairamband Keithel is chock-a-block with people making their last minute shopping for the Ningol Chakkouba celebration.

As one of the state's grandest festivals, celebrated as bonding between brothers and sisters and fathers and daughters, the ensuing festival drew people from across the state to the capital's iconic market on Friday.

After last year's festival was shelved in solidarity with families displaced by the ongoing crisis, this year's preparations have brought a mix of nostalgia and a renewed focus on the festival's traditional values.

The main markets in Imphal were a scene of chaos as eager shoppers navigated crowded stalls and lined up to purchase gifts for their loved ones.

Women vendors, especially those dealing in traditional handloom products, observed a notable shift among shoppers, with increased interest in locally-made fabrics - a trend they see as a beacon of support for the local economy.

Despite the high sales activity, vendors reported that this year's sales volume has not matched the levels seen in peaceful years.

The market is bustling, but not like it used to be, remarked Shanti, a vendor selling local handloom 'phaneks' and shawls.

"However, we do see people leaning more towards buying local handloom products.

This is a good sign as it shows that people are conscious of supporting local artisans, especially during these difficult times," she said.

One shopper, Sanamacha, scouting gift items for her sisters-in-law, shared that she wanted this year's celebration to reflect spirit of unity.

"We are celebrating Ningol Chakkouba, but it's important to remember those still displaced and living in relief camps.

I hope that this festival brings a sense of togetherness and helps us remember our shared struggles," she expressed, as she chose gifts that would support local artisans and bring joy to her loved ones.

Khwairamband Keithel Lukmai Sellup general secretary Kh Nirmala echoed the same sentiment, welcoming the shift in focus to local products.

"It's true that people spend a lot on this festival.

Choosing local products for this purpose not only preserves tradition but also keeps monetary transactions within our state, helping to uplift our economy.

Every handloom product sold here represents the hard work of our women artisans, and by buying locally-made items, we are strengthening our community," she said.

As shoppers and vendors alike embrace the local handloom industry, the market's vibrant atmosphere reflects not only the preparations for Ningol Chakkouba but also a hopeful step toward economic self-reliance and unity amidst the challenging times.

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