New marketing strategy needed to promote State handloom products : Karam Shyam
Source: The Sangai Express / DIPR

Imphal, October 12 2017: Consumer Affairs, Food & Public Distribution and Revenue Minister Karam Shyam has observed that a new marketing strategy is needed to promote and preserve State's handloom and handicraft products.

He was speaking at the inaugural function of 3rd Ningol Khudol Mela-2017 (from Oct 12th to Oct 21st) at Gandhi Memorial Hall today .

Speaking as chief guest, Minister Karam Shyam called upon qualified youths of the State specialising in marketing, sales and advertising to help the artisans in finding a viable and a profitable market .

He opined that power looms would cripple the handloom and handicraft industry of the State and livelihood of the artisans consisting mainly of women would be directly affected .

He urged the Directorate of Handlooms and Textiles to survey suitable markets for exporting the products.

He said that the products should be of finer quality and better finishing, catering to the taste of the buyers from outside the State and abroad .

Handloom and handicraft industry of the State cannot survive on domestic buyers alone, he added .

Extending Ningol Chakouba greetings to the artisans, he maintained that the festival reaffirms that women of the State have a special place in the family and the society as a whole .

Highlighting the importance of time management, the Minister advised the artisans and the gathering to manage time effectively in order to achieve their goals .

S Rajen Singh, Deputy Chairman (Planning) and Chairman, Manipur Handlooms and Handicrafts Development Corporation praised the contributions of Manipur Apex Handloom Weavers and Handicrafts Artisans CS Ltd (AWAS) for providing handloom clusters in five blocks in the State .

He said that a mobile application will be soon launched to enable the weavers to buy yarns and sell their products through mobile phones.

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