Northeast Direct Selling Exhibition organised
Source: Chronicle News Service
Imphal, December 02 2021:
The North East Direct Selling Expo organised by the Indian Direct Selling Association (IDSA) held on Thursday in Guwahati brought together an array of Direct Selling Industry Leaders, Market Experts and Direct Sellers from the North East market and Assam's Policy Establishment.
The North East Direct Selling Expo 2021 is a first-of-its-kind Exposition and industry showcase anywhere in India and shows as to how much importance the IDSA and its member companies attach to the North East market and a testimonial of the potential and opportunity that exists.
The Annual Survey 2019-20 for Direct Selling in India, commissioned by the IDSA, released on the occasion highlighted that Direct Selling Industry of the North East region of India, touched Rs 1621 crore in financial year 2019-20 accounting for 9.66 per cent market share, which in turn is a reflection of the immense potential and scope of growth that the North Eastern region of India has as a market.
Of the total amount, Assam alone accounted for Rs 771.6 crores or 47.59 per cent of the total revenue of the North East India market, placing Assam at number 9 in the pecking order.
Further, Direct Selling Industry provides livelihoods to 200,000 people in Assam, and 1,60,000 in the remaining NE states.
The North East Direct Selling Expo saw wide-ranging discussions with stakeholders, and included a specialist session dedicated to women direct sellers titled "Direct Selling - The Torch Bearer of Women's Empowerment." The session focused on the rising contribution of women direct sellers both in terms of revenue contribution and deeper outreach & penetration of the market, in the North East region.
A second panel discussion session titled "New age Micro-Entrepreneurship options" was held to showcase the opportunities of entrepreneurship and micro-entrepreneurship available to the incoming young professionals of the new generation, who had Direct Selling as both a primary available to be pursued straight up from the time that they entered college or as a young professional in India's skilled market place or as secondary professional option to be concurrently pursued along with a primary or core career option, providing the benefit of added income to supplement their professional or academic pursuits.
The IDSA is an autonomous, self-regulatory body for the direct selling industry in India.
The Association acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of the Direct Selling Industry in India.
IDSA strives to create and further an environment conducive to the growth of the direct selling industry in India, partnering industry and government alike through advisory and consultative activities.
IDSA catalyses change by working closely with the government on policy issues, enhancing efficiency and ushering in desired credibility, clarity & confidence in Direct Selling.