TODAY -
Seamless Woven Garments And Dawn Of A New Era In Fashion World - Unveiling bemm's seamless woven garments :: 19th December 2007 - |
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By: Abi and Priya * |
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Yengkhom Devson’s (aka momoo) who was in the news for his patented seamless garment making machine “bemm” named after his sister, unveiled a collection of his seamless garments to the media on the 19th of December, 2007.
The garments worn by the models during the press conference are all seamless, which means it does not have stitching or joining, like the usual garments has. It’s a new technique and product of garments, which is one of a kind and first time in the fashion world. When the Fashion world is hungry for something new, Devson’s seamless woven garments has filled up the gap and give altogether whole new line of fashion. This will be the starting of a whole new line of fashion.
“We have known and been stitching garments, that’s a normal thing that we heard till now, but seamless woven garments concept is new, and I was quite surprised to hear about it for the first time. I thought it was some nonsense. But when I verified with Prof. Asha Baxi, the Dean of NIFT, New Delhi, I was pleasantly surprise”, said Mr Rajiv Takru, I.A.S , Director General NIFT. “Change is inevitable, this is major achievement in the textile and garment industry of the world, and it has the potential to bring a whole sea change in the fashion world” With the unveiling of the seamless woven garments by Yengkhom Devson, it marks the entry and start of a whole new fashion garment line in the world of fashion. He is the sole and first designer in the fashion world to achieve such technique and technology with perfection. SEAMLESS WOVEN GARMENTS (SWG)
How SWG is made? SWG is made by using a new patented machine called "BEMM" BEMM Bemm" is a new machine that can weave seamless woven garments. Advantages and features:
1. Why would anyone buy seamless product? * The selling of a product strongly depends on design, exclusivity and not so much on how it is made. Here, as mentioned earlier, the advantages of SWG product over others are it’s uniqueness i.e seamless and faster productivity.which the market is looking for. 2. Where are the demands for seamless products? * Gap Inc. has unveiled a collection of tagless T-shirts for men under the Gap brand and for women and men at its Banana Republic stores. This follows the launching of its tagless and seamless women's T-shirts sold by Gap Body. Sara Lee Corp. has also launched a tagless bra version of Barely There, a seamless undergarment collection. The company also produces tag-free underwear for men, women, and children under the Hanes brand. * In 2007 spring, Intertex sold out of its collection of seamless colorful tops called Simply Seamless by Maurice Sasson, which made its debut in 220 stores, including Macy's, a unit of Federated Department Stores Inc. For spring 2005, Intertex plans to add skirts and to distribute its products to as many as 1,500 stores. * Based on strong sales, fashion company BCBG Max Azria now produces about 40 percent of its knit tops without seams, up from 10 percent two years ago. 3. How are the above products different from SWG products? * Currently the technique of seamless products exists in knitted wears only. Entering the market with Seamless tag will be a greater advantage as it will be first of its kind and with only one producer. Check out the gallery section on this Press Conference and SWG here. * This PR information was provided by Abi and Priya in consultation with Yengkhom Devson - the designer of SWG. For Information and Business Contact: seamless(at)yengkhom(dot)com. This article was webcasted on 22nd December 2007. |
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