LoonyMart.com : The Indigenous Hub
Niranjoy Nongthombam *
LoonyMart.com Team
Following are the details of LoonyMart.com
Company Profile:
LoonyMart is an online service platform, where weavers, artisans and craftsmen are directly connected with the consumers. This start-up company was started by a group of students, studying in a local engineering college in Bangalore. They found it difficult to source their home-town products,studying far away from their homes.
This small project, further led to a wider vision of connecting weavers, artisans directly with the consumers. They found a bigger problem to solve as they started talking with the local artisans, weavers and craftsmen. On one hand, consumers are looking for authentic indigenous products and on the other hand, weavers and artisans cannot find a better platform to market their products. Thus LoonyMart- The Indigenous Hub was launched to bridge the gap, with the power of internet.
Aim and Objectives:
They want to bring millions of artisans, weavers and craftsmen online, which otherwise would have been neglected and not appreciated of their craftsmanship. With the influx of western products, they are facing a wider competition, leaving them to desert their skills and find better opportunities.
Giving them an online platform, will give them a chance to interact and preserve their skills. Sourcing the products directly will reduce the middle-man involved and increase their house-hold income. Moreover, consumers on the other hand can get indigenous products anywhere in India at a cheaper price.
Business Objectives:
They follow a very simple business model i.e. charge for listing and commission on sales. Also, they fund 3% of the sales amount to Child Education of the weavers, artisans and craftsman.
Team:
The team consists of good mix of Technical and Marketing students and graduates. There are 8-members in the team and hails from Manipur, Meghalaya, West Bengal and Bihar. The average age of the team is 21 years and very passionate about their new venture.
https://www.youtube.com/watch?v=G70_PQwUxyw
http://www.loonymart.com/
https://www.facebook.com/loonymart
* Niranjoy Nongthombam wrote this article for e-pao.net
The writer can be contacted at niranjoy00(at)gmail(dot)com
This article was posted on February 18 , 2015.
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