North East Festival bids farewell for this year

New Delhi, 6th November, 2017:

Anshu Jamsenpa walking the ramp at North East Festival at New Delhi on 6th November, 2017
Anshu Jamsenpa walking the ramp at North East Festival at New Delhi on 6th November, 2017

North East Festival draws large crowd with plenty of entertainment
* More than two lakh people attended the festival
* Anshu Jamsenpa, Brand Ambassador of North East Festival & World Record Holder & 5-times Mt. Everest Summiter invites tourists to visit India’s North-East

Delhi’s most talked about North East Festival which tries to promote talents and culture of NE region of India ended on 5th November.

More than two lakh people attended the festival - who are a mix of people from Delhi-NCR, NE Communities and Foreigners. Since 2013 a group of young and dynamic people and NE communities are trying to bring the NE closer to the mainland India through North East Festival.

North East Festival’s Brand Ambassador and an Icon from NE Anshu Jamsenpa was present in the festival in all three days and was trying to promote tourism and culture of North East. Needless to say, being a world record holder and 5-times Mt. Everest Summiter Anshu is known to most of the people present in the festival. She attended a tourism B2B meet and invited people to visit North East as the region is ready for tourists. Anshu walked the ramp in the fashion show to promote NE fashion too.

The rock battle finale marked the beginning of the final day. The previous days witnessed semi-final rounds of the battle with 10 bands performing each day, with band Knight Shades of Delhi winning the battle and a cash prize of 50k on the third day.

 North East Festival at New Delhi on 6th November, 2017
North East Festival at New Delhi on 6th November, 2017

500 year old Ankia Bhaona Ram Bijoy performed by Natun Kamalabari Sattra of Majuli enthralled the audience in the afternoon at the amphitheatre. The festival showcased the food, fun and fashion of the India’s North East along with dazzling performances by singers like Zubeen Garg, Papon, Girish & the Chronicle, Alobo Naga & Borkung Hrangkhawl, Jeli Kayi and plenty more, for three days.

Amidst the colorful ambience with a touch of north eastern elements, the SPUNER (Special Police Unit for North East Region) branch of Delhi police graced the festival with its presence. Delhi police organised a quiz competition which drew large participants from non NER people.

The fifth edition presented approximately 30 folk dance forms and a separate stage just to showcase the folk and fashion of the north eastern region wherein with support of DC Handloom, Govt of India, NEHHDC presented around 20 designers showcasing handloom products. Many Export houses and agents interacted with designers. Another attempt to portray the different culture and dance forms was made via dance performances by traditional dance troops.

The festival was one of its kind in terms of cuisine to provide mouthwatering experience, fashion, dance forms and musical talents to jazz up the weekend in a perfect way. It was a platform to approximately 150 local weavers and artisans to spread textile magic and top designs of the states.

Iconic Zubeen Garg who revolutionised Assamese flim and music industry, Word record holder Everester Anshu Jemsanpa, Celebrity Bollywood designer Asa Kazingmei, well known Entrepreneur Basant Khetan were awarded for their outstanding contribution for the region.

 North East Festival at New Delhi on 6th November, 2017
North East Festival at New Delhi on 6th November, 2017

The North East Festival this year has been a collaborative attempt of IGNCA, NEHHDC, various Governments of North Eastern States and driven by well-known Socio Cultural Trust, Trend MMS which also organizes the famous Rongali Festival of Assam and Colours of North East in Mumbai.

Shyamkanu Mahanta, the Chief Organiser said, “The main focus was tourism. A Tourism B2B Meet organised during the festival was attended by 60 top tour operators who interacted with NE counterparts, Ministry of Tourism, DoNER, NETDC for promoting tourism in the region. Rockstar Papon highlighted why North East with clean air and hospitable people and improved connectivity is the next best destination in India.”

Widespread networking, business for NE entrepreneurs was the outcome. Mr Mahanta appreciated Delhi Police for helping to invite Delhi people and showed satnisfaction for large turnonout of people specially Delhi people.

Mahanta thanked media for a very strong support in highlighting North East festival and promised to come back much bigger next year with an expectation from more support from the Govt.

* This Press Release was sent to by Anuj Kumar Boruah - Young Monk Communications who can be contacted at anujkumarboruah(AT)gmail(DOT)com
This Press Release was posted on November 07 2017

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