TODAY -

ZSP Freshers' and Social Meet – it never happens before!

Bruce K. Thangkhal *



New Delhi, Oct 29 (Fri): KALAISAI! On Thursday, the well-known Zou celebrated singer TT Lal echoed the campus of Delhi University. As his voice weaved its magic and belted out some popular songs which left everyone in puzzle making it the most memorable day for many of us. He came, he saw and he conquered all the hearts of Zou in the national capital city!

That happened when the Zou Sangnaupang Pawlpi (Zou Students' Association) Delhi celebrated its XVIIIth Annual Freshers' cum Social Meet at Sri Shankar Lal Concert Hall in Delhi University campus where more than 500 people flocked together, once in 365 days. The day-long social meet was graced by UZO president Ginsuanhau (GS Haupu) as the chief guest in the presence of Shri T Doulianmang, guest of honour, Dr David Vumlallian Zou, functional president and special guest Shri Thangchinsuan (UZO general secretary, 1990-2001), other dignitaries and invitees. This is the first time where two senior bachelors graced as the guest of honour and functional president in the history of ZSP Delhi Branch.

The day before Thursday, seems a sleepless night for many. Some bought news dress, some new shoes, even some dyed their hairs while some others did facial and many more to say. Above all, Thursday night was a crazy night! SMS disturbed my sweet dream. On the day, the crowd was thin in the beginning. Those who are in the front rows slightly turned back again and again to gliance at the low turnout. However, Mr Goubiaklian and Miss Buabuang steadily drive the program. Then Rev GK Samte read a passage from Nehemiah 2:17 citing, "Let us rise up and build again". And made the invocation prayer. Soon the items ran smoothly.

In the presidential address, ZSP president Khaibiaklian greeted everyone on the occasion. "When we are united, there's nothing impossible for us", he said, "Let's try to learn something new from today. We should love one another and strives better than before. The seniors must set an exemplary life for the new comers". The soft-spoken president also extended his warm-welcome to students' leaders who were presence on the occasion, namely, Shri Thangminlen Kipgen, general secretary of Kuki Students' Organisation Delhi, Shri Benny A Sangma, president of Delhi Achik Youth Association, Shri T Benjamin, president of Khangthah Zuun Pawl (Simte Students' Association), Shri Lam Johnson, vice-president of Siamsinpawlpi Delhi (Paite Students' Welfare Association) and Shri Ginlalsiam, area secretary of SSPP Delhi.

The hall grew into full-bloom later on. There was an eye-catching choreography from 'Zoukuomthawn Choreographers' which presented "Ngai Nangtoh hichi Lam leng" and "Tunin Lamlei Zingc hiang Lam Nawnlou Ding Maw, Lanu Tangval". The songs, our forefathers sang in the olden days. The first-kick began with the long-awaited of the day, Mr TT Lal, opened his first appearance with one of his popular hits, "Mauna ngen hi i lenna". The crowd catches some sort of happiness.

Then ZSP presented Zou traditional shawl and memento to the chief guest, guest of honour, functional president, special guest and superstar singer. During this, an unknown audience murmured, "ZSP president took so much time. There's TT Lal and The Zoutals in the list. He may be true, perhaps! Ask anyone?

The guest of honour, T Doulianmang, a textile designer, said, "One should not simply lost time in civil service preparations, there are many areas which needs to explore. Be careful in time management and girls must know what they should wear according to the occasion". He added: "Try to be the best in every field. Then the doors will be open for you, step by step". The guest of honour contributed Rs 5K to the organiser. He's the only entrepreneur among the Zous as known so far. He completed his PG degree in textile designing from NIFT New Delhi wayback in 1996. He also did his master degree through correspondence from Delhi University while in NIFT.

Then time for 'Kalaisai' and 'Damsawt hen'. ZSP president led the crowd in expressing the highest degree of happiness 'Kalaisai' and 'Longlive' (damsawt hen) to our special guests. Then came, Miss Chochong, enthralling the audience with her patriotic song, 'Zogam Lei Aw'. She led the audience towards the famous dreamland called 'Zogam'.

Now the introduction of freshers, which is a part of Mr and Miss Contest, began. Mr Siampu and Miss Lydiana hosted the show. As many as 12 freshers took part in the grand contest. Where are the rest? Pastor SK Mung blessed the freshers. During the contest, a young lady contestant picked up a question: "If you were given a chance to become Singngat MLA what would you do for your people?" "I will supply water," the lady responded. [Singngat village is well-known for scarcity of water]. Then another special number, "Ngoumei zam zizia Zoulei ah" by Mr Mungnou.

The functional president, Dr David Vumlallian Zou, assistant professor in Delhi University extracted examples from UZO president itself about the education policy which started as a flagship in Behiang village (Indo-Myanmar border) and the undergoing construction of Zougal hall (in memory of Zou War of Independence) in Zoveng (Lamka). Our president GS Haupu knew how to utilize the talents of our people which became the human resources in our land, said Dr Zou.

"About entrepreneurship, our brother Doulianmang is already an example for us. If you want to success in your life, you have to realize your talent. And when you focus on your talent, you'll surely success", Dr Zou said. "Your passion could bear you to overcome all the hardships. Therefore it's important to follow one's passion". He also encouraged the students to develop a habit of reading at least one national newspaper, news magazine and competitive magazine. Dr David Zou contributed Rs 5K to ZSP!

Then came a song, called "Danny, the One" by Mr Malsom. The song began with an electrifying music. The song, indeed, is a blend of Zou and English. There came, the man! TT Lal, "Kei Ka Zuang Man Hi" which had stolen the hearts of the audience. That was the time, the audience blew their flying kisses. The audience could no longer wait for none, other than TT Lal. Everything became boring without his name!

Speaking as the chief quest, Shri GS Haupu, said, "Ask yourself, why our parents keep you in Delhi. Today you're a student, tomorrow you'll be the pillar of our society. Your success is the success of our people. Whenever you made success in any exams, we the parents at home also felt proud of youl". In the meanwhile, UZO president GS Haopu shot back to Shri Hangkhanpau, MLA/Minister (Singngat Assembly Constituency). He said, "Our MLA Hangkhanpau falsely instigated that the Zous are no longer majority in Singngat A/C while delivering his speech at Shillong Zouton (Oct 23). This is absolutely wrong". The president further clarified, "We are still the majority in Singngat Constituency. It is a home to Zou, it's an age-old home of our grandfathers".

"Truth, honest, try try again" was his mantra for achieving one's goal, he shared the students. The chief guest gave Rs 50K to ZSP and Rs 1K each to the singers. Not only this, our special guest Thangchinsuan also contributed Rs 1K for all the singers. Then, the Zou Cultural Troupe showcased the beauty of Zou traditional dance "Pupa Lam" before the fully-packed crowd on the stage. The troupe sang popular folk songs such as "Ka Kho Khai Mai Tang E", "Tun Sung Khat A Piang Hi Ngei Ngei Hang E", and "Lam Lam Leila i Lam Chim Zawlou". These folks pulled the eyes of the audience.

Shri GS Haupu, Shri Douliangmang, Dr David, Shri Thangchinsuan, Shri K Zou, Shri Khakhai Zou and Shri John Jamkhomang were pulled out of their seats to join the cultural troupe by two ladies from the troupe. As the song goes, "Zingciang Lam Lei, Thaichiang Lam Nawnlou Ding Maw Lanu Tangval", K Zou, an advocate, swiftly leaps in 'Dailam dance', which abruptly arouses the crowd, with their eyes wide open!

Time ran out unknowingly, and pastor Liankholal prayed for the closing and the lunch, as well. The clock struck 2.44! The lunch was contributed by Mr and Mrs Ngambawi family in memory of their beloved eldest son Daniel Seiminlun, who rest-in-peace on Sept 21 here in AIIMS. During those days in AIIMS, many of Zou youths poured in to save this young lad. But heaven took away. Thus the lunch is a sort of thanksgiving to the Zou community for their humanitarian services.

Over to Lunch! Everyone queued-up to get a plate full of rice and meat. Gossips and chi-chats occurs every nook and corner. It's the right time to exchange words. Boys and girls are busy with their own tale to tell, even the old and young appears the same scene. A lovely short gap. Once inside, no chance! Whoever filled his or her belly, rushed towards the hall. The hot session began with Mr P Thongkholian and Mary Zozam as the comperes.

Suddenly there was thundering a sound, that marks the arrival of 'Zoutal Band' on the stage. "The band was formed out of the last year's meet. This time, they're gonna rock you!" exclaimed Miss S. Linda, the band manager. The band spelt out two songs, one "Rock and twist it", the other "Hing Lam Aw, Hing Lam Vang". This was the first moment when the crowd leaps in boundless joys inside the hall. The band made the crowd crazy! "Kai, I love You", a lady voice emerged out of the midst!

When ZSP general secretary Zuanneithang gave the annual reports the audience screamed in annoyance. Cleverly the secretary shortens his version and ended well in no time. Now came the new band, Revival Thunders which heavily rocked the entire room with "Tuanlai i Zo hun a kipan" and "Zomi Sangnaupang Pawlpite". The singer banged his head up and down, making the audience banging their heads, too! The crowd became their true followers during their show. The spirit was high now!

After RT rocked the hall, Mr Kamlianlal, education secretary announced the two awards viz Excellency Award and Meritorious Award. The Excellency Award recipients were Mr Stephen P Doukhanlun (IDES), Mr Samuel Samte (Asst Commdt/CPO), Mr T Douminlian (Asst Commdt/CPO), Mr Lawrence Munluo (SO/CSIR), Mr S Thangsuanmung (SI/CRPF), Mr Soizagin (SI/Delhi Police), Mr Hanglamthang (Social Security/PF), Mr Hausuankhai (Clerk/SBI), Mr Thangboi Mate (Tax Assistant), Mr Kamlianlal(JRF/JNU), Miss Helena Nuamzahat (Lieutenant/MNS), Miss Regina Chongboi (SI/CISF), Miss Hahat Mate (Staff Nurse/AIIMS), and Miss Suanching Samte (Staff Nurse/RML Delhi).

The Meritorious Awards recipients include Miss S Vungneimawi (XII Sc), Mr Hauminlun (BA Geography), Mr Thangkhankhup(BCA), Mr M Ginsuanmung (MSc Physics Topper Delhi University) and Mr Limlunthang (MA Applied Psychology). The functional president Dr David Vumlallian gave away the awards to all the recipients during the ceremony.

Then the philanthropic, Zou Youth Organisation Delhi president Khakhai Zou gave the Samaritan Awards to Mr T Doukhanmang, Mr Khaibiaklian, Mr Thangsuansang, Mr Khamsianpau, Mr Kapsutlian, Mr Kamlianlal, Mr Lianlunlal, Mr Haulunlal, Mr Siampu Manlun, Mr Kailunlal, Mr Mungsiamlian, Mr Thongkholian, Mr Chinsianlal, Mr Richie Singson, Mr Vanlalthlan, Ms Lhingzahoi, Mr Soizagin, Mr Thangminlian and Mr Zamminthang. The Samaritan award is only given to those who rendered service to humanity. These awardees had donated their warm bloods to our people in times of need.

Surprisingly, ZYO president belted out a song called 'Zoubawm'. The song goes "Zoubawm a lungkhat i khai khawm chiang…" Thus he himself became another crowd puller of the day. The audience cheers him happily. [Zoubawm, a truck plying between Lamka town and Behiang village in the 90's is a derogatory remark to the Zou people, who usually travels by. There's no other vehicle plying on this road by that time. The name is given to them by others. Today, Zoubawm can be a collection of Chin, Kuki, Mizo, Zomi, Hmar, etc. Hence the word became appropriate now.]

Then came, Mr George and Miss Betsy. The duo spellbound a soft song "I just need you now". The song has cooled down the strong crowd a little bit. Otherwise, it might be too noisy. Their soft skills soothed the crowd satisfactorily. This was the time, when two little kids – Mr Alex and Miss Mannu rocked the entire hall with their rap song. Alex's cap and his funky dress, and Mannu's black-boot attracted all the eye-balls inside. The audience applauded their excellent performance.

Then the chief guest released the new ZSP T-Shirt, designed by Mr Joel Ginzamoi. Followed by a song from the trio - Merrina, Rosie and Muan. They dedicated the song to the freshers. The comperes once again appeared on the stage and announced the winners of Mr and Miss Fresher Contest. Lalboi Samte and Monica were crowned Mr Fresher and Miss Fresher title. The awards were given by Shri John Jamkhomang and Ms Niangzadim respectively.

Now comes, the Zotal band which makes the crowd jumped out of their seats to welcome them. Once again, the singer Kaipu 'Zoutal' belted out 'Ka Zougal Sat' and 'Zoukhankhual' which draws the crowd to almost beyond control. Even the band manager Linda and Cecilia weaving their hands and shaking their legs amidst the crowd. Another lively moods boiled at this point.

Mr Jimmy, with his magical fingers on his guitar while his friend Mr Kapboi spellbound another song. Master Jimmy's magical touched is a great joy for every eyes. The remaining few minutes was handed to the much awaited singer. Whenever TT Lal leaps on the stage, the crowd emerged out from all the corners of the hall to glimpse at him.

The well-known singer belted out popular hits such as "Ngai gimsi", "Keima kham zia hisih e", "Atui luangsiam", "Aw Heisa" and "Mauna Ngen". This was the best moment for the audience, where majority of them danced on the floor. TT Lal romances the crowd. Many of his die-hard fans rushed to the stage, but they were blocked by some volunteers. His fans were disappointed. Yet, there was a chance to dance with him on the stage peacefully. Many young boys and girls joined the singer on the stage without disturbing him throughout the song.

The singer left the crowd astonished and perplexed at the end of his last song. The comperes had disappointed the crowd at the end for not giving another chance to the singer. Nobody's fault anyway. The clock struck almost 7!

The program ended with vote of thanks from Samuel Samte. The closing prayer of pastor T Lalpu concluded the fun-fare celebration. Then everyone weaves "Bye".

See a photo Gallery on this event here




* Bruce K. Thangkhal wrote this article and was relayed to e-pao.net by T. Zamlunmang Zou . The sender can be reached at zoulun77(at)gmail(dot)com
This article was webcasted on November 08 2010.


* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • MU: Teachers/students released : Gallery
  • Death Anniv - Bhagyachandra #3 : Gallery
  • Ithai Barrage Impact on Environment
  • Rural development as career option
  • Put the kibosh on ochlocracy
  • Chronic Kidney Disease (CKD) in women
  • India International Cherry Blossom Festival
  • Marketing Assistant @ PiCiDi, Canchipur
  • 'Ram Madhav is wrongly briefed' : NPF
  • Uniforms for school teacher: What purpose?
  • Marangwon at @Mt Khorung #3 : Gallery
  • Police Day Marathon #1: Gallery
  • I call it life :: Poem
  • International day for Disaster reduction
  • Contested territorial demands in Manipur
  • WhatsApp & mobile usage study results
  • Physics Programme in Nowgong College
  • Rejoinder to NDPP [15 October]
  • Stop bluffing Nagas
  • The state of the states
  • Gearing up for Oct 31 rally
  • Historical Evaluation of Puya Meithaba #4
  • MU: Student/police clash -10 Oct #2: Gallery
  • X-Jam -Extreme Sports & Music festival
  • Urban Local Govt in Mizoram :: Book
  • 3 perspectives in context of present Manipur
  • Figures in the Shadows :: Poem
  • To UNC, Zomi Council, Hmar Inpui on ST
  • HC acted in good faith for MU
  • Jarnail Singh @ MU : Gallery
  • Chawailokpa, Chaong, Charaibi :: eMing
  • Heikru Hidongba #3 : Gallery
  • The undeniable subtlety of Atingkok
  • Kuki Black Day: desperation to Nagas #1
  • Let me shower moonlight :: Poem
  • On allegations issued by NPF : NDPP
  • Challenges to the digital dreams
  • Eyes now on K Yugindro
  • Lamyanba Irabot- March Past #3: Gallery
  • Death Anniv - Bhagyachandra #2 : Gallery
  • Meetei Tribe wont grab land of Hill Tribes
  • Making a tangible difference
  • Contradicted journey of IPC Section 377
  • Free open defecation & open pee
  • Act East & Importance of Myanmar & NE
  • Vacancies at Multimind Software
  • Waiting for "Sorry"
  • Out Yugindro in Jarnail Singh
  • Mera Chaorel Houba #1 : Gallery
  • AMAND Pune: Cultural evening : Gallery
  • Management Convergence at Mizoram Univ
  • Observation of World Mental Health Day
  • Cry of a Dying River - 49 :: Poem
  • Buddhism is free from compulsion...
  • 7th AGM / Cultural evening of AMAND, Pune
  • Forsaken farmers - food for thought
  • Second police raid at MU
  • NESO opposes Indo-Nepal Treaty in NE
  • British Council, NEC sign MoU
  • MU: Student/police clash -10 Oct #1: Gallery
  • Death Anniv - Bhagyachandra #1 : Gallery
  • Anglo-Kuki War 1917-1919
  • University :: Poem
  • Remembering class boycott 2009-2010
  • Hair stylist as career option #2
  • Training of Trainers on Gender Justice
  • Manipur University fresh violence by police
  • MU Crisis- admissions and omissions
  • Issues besetting State before LS polls
  • Langban Heitha Leithaba #2 : Gallery
  • Sizo Festival @Saikot : Gallery
  • Opening of Moreh-Tamu Border Gate
  • Forest Cover of Nagaland :: Book Review
  • Ingocha Chingtham: Cycling from Mumbai ..
  • Blood Transfusion service- future in Manipur
  • IT Enabled Employment Generating Course
  • NDPP condemns statement of NPF
  • Beyond the reality
  • Need for MUTA to approach Court
  • Kang Tournament @Kongba #2: Gallery
  • Elangbam Sonamani : Sahityaratna 2017
  • Celebrating the rights of wildlife- Are we
  • The sky's gone wonderful :: Poem
  • Communal Harmony and Integration
  • Opportunity for India in Indo-Pacific Region
  • To be a good man
  • Education : Why no private players here ?
  • Tarpon Sonba : Gallery
  • mtM :: Seireng
  • MN Singh promoted as IG of CBI felicitated
  • Loktak from different perspectives #2
  • The Killing Fields 2013-18 : News Timeline
  • The Journey of Happiness :: Poem
  • A personal discourse of Manipuri people
  • Improper use of loud speakers in Manipur
  • Art Exhibition @Art College #3: Gallery
  • Sudip Kongbrailatpam -recording engineer
  • Dismantled 9th times & safer in 10th times
  • Remembering Irawat: Are we following ..
  • State Level Archery Championship 2018
  • Stop religious encroachment at Kangla
  • Navratri (festival) make up
  • khongjang changsinnaba sem sarey : ST
  • MU crisis: Emerging questions
  • Lining up five days blockade
  • Dhol Chollom @Sangai Fest: Gallery
  • A Road Trip to Myanmar #2
  • Maroi napakpi in Manipuri dishes
  • National Integration Tour Team
  • Cry of a Dying River - 48 :: Poem
  • Ending antimicobial resistance to #endTB
  • Condoles death of Pu Kaikhokam Kipgen
  • Rejoinder to NDPP (5th Oct) : NPF
  • Responsibility required - not restriction
  • After Thuingaleng Muivah who ?
  • Paddy dry up due to deficit rainfall
  • Lamyanba Irabot- March Past #2: Gallery
  • Binalakshmi Nepram : RAW in WAR Award
  • Agribusiness & Carbon Management : Book
  • Is Gandhi (ian) relevant today ?
  • Guidelines for Hostels for Children
  • ATM based frauds : Router compromise
  • 'Rio's announcement as just mockery'
  • Training Program on Mushroom Cultivation
  • 'Chadong' - the victim of development
  • Poles apart : Pandey and Singh
  • Manipuri Diaspora in Myanmar #2
  • Why has Egg become Danger for Manipur?
  • Speech by Atif Anik on Irabot Day 2018
  • Wounded tree :: Poem
  • Hair stylist as career option
  • Synopsis of Sizo Festival 2018
  • Traffic regulation still a Flop show
  • In the evening of his life : Th Muivah
  • Langban Heitha Leithaba : Gallery
  • World Bamboo Day #2: Gallery
  • Where have all the lights gone ?
  • Mahatma and non-violence
  • Detention of students/professors of MU
  • Gandhi Jayenti at Itanagar
  • IBSD cleans Imphal City
  • MU: Abide by wisdom of Sr citizens
  • Naga Peace Process :: News Timeline
  • Power of humility
  • Ghost of Pandey : Four teachers suspended
  • Lamyanba Irabot- March Past #1: Gallery
  • October Calendar for Year 2018 :: Tools
  • Looking at Loktak from perspectives #1
  • Morning - a Haiku :: Poem
  • R&V Art House curates 'Land of Polo'
  • Show for football fans at NEUFC Fan Park
  • Indigenous People: Stand against Fascist
  • Clarification on Tamei Residential School
  • Organic Farming Tour to Sikkim
  • System error- or is this real democracy
  • Autonomy for Naga- Stakeholders on board
  • Th. Muivah hospitalized
  • Lamyanba Irabot- Floral Tribute #1: Gallery
  • Choidev Chongba @Kang Fest : Gallery
  • A Road Trip to Myanmar #1
  • The day after Sahnit-Ni
  • Cry of a Dying River - 47 :: Poem
  • Observation of World Alzheimer's Day
  • Benefits of almond oil for the hair
  • NEUFC Fan to host musical performances
  • ..but Irabot may still shed tears in heaven
  • Heikru Hidongba #2 : Gallery
  • Lamyanba Hijam Irabot :: Read all about
  • Tingmila Doungel : Manipuri Boxer
  • Tarpon: Annual offerings to dead by living
  • Manipur: Past & Present (Vol.2) :: Book
  • Genesis of Naga-Kuki clash in early nineties
  • 9th Children's Cultural Meet 2018
  • Parakram Diwas : 2nd Anniversary
  • International Visitors Leadership Program
  • He calls state Govt as unrecognized..
  • Tough stand of Govt noted
  • Historical Evaluation of Puya Meithaba #3
  • MU: General Srtike [27 Sep] #2 :: Gallery
  • Tribute to Oja Nandiram with 'In Memoriam'
  • The resurgence of Hijam Irabot
  • Love for post of MU vice-chancellor
  • Condemns arrests of MU student/teachers
  • Spot Enquiry by MCPCR Team
  • Seriousness with sincerity matters
  • 48 hours bandh on, then what ?
  • MU: General Srtike [27 Sep] #1 :: Gallery
  • Hijam Irabot - Our 'Icon of Revolution'
  • Food preparation among Zeliangrong
  • Is it the final countdown to #endTB?
  • Let's give time a chance :: Poem
  • If Buddhism Is Not A Religion Or Philosophy
  • Using false identity to mislead
  • In response to CM's appeal
  • CM's call against bandh
  • MU: Hunger Strike[25 Sep] :: Gallery
  • Irabot's letter to Assembly :: 18 Oct 1948
  • SC Case on Killings Must be Complied
  • How we lost internal autonomy: Mountbatten
  • The flute player :: Poem
  • Biodiversity for Everyone's Life : Video
  • DU protest against attack on MU Community
  • Unfolding dirtiest of the dirty game
  • Net down since September 21
  • MU: Students protest[25 Sep] :: Gallery
  • Art Exhibition by R & V Art House
  • My name is Kom, Mary Kom - II
  • Electrology as career option
  • When Autumn Came :: Poem
  • Against 48 hrs bandh: Thadou Students
  • Leadership / Media seminar at Dimapur
  • Demise of a dream
  • Traffic menace: Ring road, flyover promise
  • Ringui Village, Ukhrul :: Gallery: Gallery
  • Front Page Photo 2018 #4: Gallery
  • Autonomy on a leash
  • Manipur: Past & Present (Vol.1) :: Book
  • World Bamboo Day #1: Gallery
  • 45th AMWJU Foundation day : Gallery
  • Lai Lik Lei & their debut "Esei"
  • Tuilha Kol waterfall #2: Gallery
  • Eyek Tamba :: Learn Manipuri script
  • Rally against Mob Lynching #2: Gallery
  • Krishna Janma @Mahabali #2 : Gallery
  • Felicitation of Sportsperson: Gallery
  • Martyrdom of Haipou Jadonang #3: Gallery
  • Kuki Black Day @CCpur : Gallery
  • Sit-In: Naga Peace Talk #2 : Gallery
  • Inner Line Permit (ILP) Demand :: Timeline
  • Jangou Rah : eRang Classic
  • Manglandasu Nang - OST :: e-pao Radio
  • Old Manipuri Movie #1 :: eRang Classic
  • SPONSORED ADS