TODAY -

The fruition of mass communication

Lunminthang Haokip *



MASS MEDIA: Mass Media is the general term by which we know the diversified media technologies through which news and views are collected and communicated to reach a large number of people residing near and far. Movies, radio, recorded music and television come under broadcast media.

Internet, discovered of late, has under its umbrella, the instant means of communication like email, social media sites, websites etc, and has already captured the imagination of users worldwide. The oldest means of transmitting information is the print media.

Physical objects like books, comics, magazines, newspapers and pamphlets are used to facilitate pushing info under print media. Of late, much more means of communication have been added to our reservoir of info providers.

THE MARVEL CALLED PRINT MEDIA: In centuries down the ages, man's creative urges were recorded in hand-written forms. The printed word paved the way for the modern media to thrive. Life on this planet would not have been the same, as it surges today, had not the happenings of the distant past, shared and relayed for the benefit of the forthcoming humanity who populated the centuries to come.

Shared writings recorded in the forms of books, newspapers and magazines come handy to whet our appetite to learn about the periods of history gone by; and would have got lost, otherwise. Libraries would not have come up had it not been for the service rendered throughout the ages by the print media.

PAPER AND PRINTING : Before no one else could do it, a Chinese official named Ts'ai Lun, in AD 105, invented paper, without which no future printing would have taken place. Forty years later, another Chinese man called Pi Sheng, invented the first movable type.

It would literally take hundreds of years later, in 1276, for printing to reach Europe in the form of paper mill in Italy, another two hundred years until Johannes Gutenberg refined a method to efficiently print books and pamphlets on his Gutenberg press (ref: sophiewillborn.edublogs.org 2011/03/15)."

PRESSING FORWARD : "Nicolas Jenson, the aforementioned 'edublog' wrote, "invented a Roman typeface for publication around 1470, which had copied the hand-written books of the time. The Industrial Revolution would usher in a new era for type and publication, particularly with Lord Stanhope's discovery of the first all cast-iron printing press, doubting the usable paper size and drastically reducing the use of manual labour."

These efforts and inventions helped generations of people in passing on information to the Gen-next even before man could vaguely imagine about the invention of Computers. Despite an avalanche of new means of comm. the print media has held its ground of being the cheapest and most convenient means of dissemination of information.

ARRIVAL OF MEDIA TOOLS : The advent of the printing press facilitated, among others, by the printing of the first "Gutenberg Bible edition in Latin in the 1450s in the present Germany." The printing of the most read and popular King James Bible in English began in 1604 and was covered in 1611. Recording gadgets like gramophone records, magnetic tapes, cassettes, cartridges, CDs, and DVDs, arrived in the 19th century.

Cinema and radio followed suit to make history in 1900 and 1910. Television debuted in 1950 while Internet first netted thrilled users in 1990 and the world began to carry mobile phones from year 2000. In all these discoveries and inventions, which resulted in the universal spread of information (from continent to continent), knowledge and speed of communication, it was God the Almighty who put wisdom and know-how in individual minds.

"Canst Thou send lightning, that they may go, and say unto Thee, Here we are (Job 38:35)?" Oblivious of humanity, God was planning out things in an orderly manner to convenience the communication of His Word and the purpose of His creation from one place to another.

EARLY PRINT MEDIA IN HILL AREAS: In the hill areas of Manipur State, before the arrival of Computers and the printing press, notifications for important meetings and social circulars were typed out on a rusted type-writer on cyclostyle duplicating sheets which were stencil-copied later on plain paper. The problem with this manual process was that correcting mistakes in typing, which was bound to occur, was an ordeal in itself.

The correcting fluid, even if applied, left an indelible ugly blot when duplicated. Yet, the poor man's 'copier' somehow could manage to disseminate information in a limited area. Local journals and newspapers, in the black and white days, were published under the clumsy cyclostyling process. The odd satisfaction of the 'mini editors,' however, was nothing lesser than that of a present day famed editor.

MASS MEDIA IN RURAL MANIPUR : In the 1960s, when I was a primary school boy, Film Division of Publicity Department would, once in a while, exhibit black & white Tarzan or Dara Singh movies in the village open ground, post-dusk. We country kids felt very excited with the first eye-contact with the larger than life cinematic images that left a lasting impact of imageries in the mind.

During school class breaks, we spun yarns about the strength of Tarzan as we saw in the talkie movies. The medium of cinema served as an educational supplement to unexposed folks of remote settlements.

Audio-visual documentaries on agricultural knowledge, family planning, health care and patriotism etc. were taken seriously by the far-flung interior residents of my area and helped the viewers in evolving themselves out of the belittling set-backs of life of neglect and backwardness. The arrival of mobile handsets drastically marred the urban-rural divide in the reachability of news and views.

THE MAGIC OF RADIO : An ex-serviceman or an outside-State posted Security Force Jawan-on-leave of 'kishan' origin never failed to bring along a brand-new "Phillips Radio" home in the backblocks. A ready post-dinner audience looked up to the Jawan-on-holiday as the man in uniform, with an up-market brand of cigarette pack in hand, tried to impress the home-cocooned simpletons with a trifle 'exaggerated' tales of their war-front ventures or overtures on peer camaraderie in the barrack where the enthused 'narrator' had to be the 'hero' in every action scene.

Besides, old or latest Bollywood songs aired on AIR and other Radio stations, before the advent of TV, moved the far-flung listeners to 'waves of emotion of romanticism'. The 1897 Marconi-discovered audio-marvel also served the country inhabitants everywhere to get updated News about weather, bandhs, political changes, VIP visits, official notifications etc.

THE MANIA FOR DIGITAL MEDIA : Computers have made handling every profession easy. Under its fold unfolds all computer-supported media like "computer programmes and software, digital imagery, digital video, video games, web pages and websites, social media; data and databases, digital audio like MP3; and e-books.

The youth of today catch up with the glut of new wonders like a duck takes to water while most of the oldies, like the rose which can't shut and become a bud again, struggle hard to be on par. Social medium like Facebook engages and absorbs the young brigade so much that a student had to helplessly crib, "I am hooked on Facebook so much that I don't want to face my book!" Whatsapp is another convenient tool for texting and photo-exchange that took the new world by storm.

ELECTRIFYING ELECTRONIC MEDIA: The new presentation style of News channels and views anchoring in India leaves no space for an individual to feel badly bored. Heated debates on the TV screen keep the viewer glued to the fabled verbal duels that hot up the tube-show takes on burning issues. With the entry of oratorical phenomenon like Arnab Goswami in the News anchoring scene, innovative words like, dissent, disruption and 'distancing from the Establishment' become familiar cliches.

The milder, yet subtle, anchors like Rajdeep Sardesai, Anand and Barkha Dutt have created an unique niche for themselves on the small screen. In no period in history, trans-border News broadcasting and dissecting had been so fiery, savvy, and noisy. But the viewers kind of get used to the high-decibel bombarding of ambivalent 'fire' that compel them to feel petulant, jittery and oddly happy.

YOUTUBE AMAZES NO END: The storehouse of A to Z information, Youtube, I feel is the best tube of a boon gifted by technology to the present generation and gen-next. Apart from movies, ads, fads and stand-up comedy, the remedy for many maladies are also uploaded on it for easy access.

No other medium of information can rival Youtube in providing the answer to everybody's quest to learn about things, flings and happenings past, present and futuristic. The know-how one failed to grab due to geographical isolation, lack of opportunity and academic incompetence, a click on the desired AV icon on Youtube, can more than make up, provided you have the time and inclination to do so. Today, Youtubers can learn almost anything by themselves through the videos splashed on this amazing media tool.

GOD'S PURPOSE: The Almighty's main purpose in accelerating advancement of technology and upgradation of communication tools through men should have meant to quicken the spread of His Word that man needs for a peaceful life and attaining eternal life. The Creator said in Exodus 31:3, "And I have filled him with the spirit of God, in wisdom, and in understanding, and in knowledge, and in all manner of workmanship."

Now, the onus lies on us, recipients of undue favour, to reciprocate by using the gifts for His glory. Today the media of communication makes life easy. The world is at your finger tips. Almost everything you wanted to find out but could not, are on the net. But many are too lazy to surf the net and get hold of the desired info.

Let's take advantage of the knowledge boom and upgrade ourselves to equal our betters, if not to better our equals.


* Lunminthang Haokip wrote this article for The Sangai Express
The writer is an IAS (Retd)
This article was webcasted on May 25 2022 .



* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • ILP Check point at Jiri : Gallery
  • COVID-19 Status 27 June : Govt of Manipur
  • The untold story, lest it be forgotten
  • Assistance to victims of Assam Flood
  • A glimpse of 'Yangna Paikhredako Punshi'
  • Market innovations in developing country
  • COVID-19 : Impact in Manipur :: News Timeline
  • Anti-drug day expose state pathetic situation
  • The wedge amongst the Nagas
  • Coming of Manipur University in 1980
  • COVID-19 Status 26 June : Govt of Manipur
  • Laitonjam Lanchenba: Best Swimmer
  • Our capital Imphal - the city of sanity
  • Workshop : ND & PS Act, 1985
  • Mara Prabhu - Lord of the trees
  • Essence of international anti-drug day
  • July 1 : Taking the fight to plastic
  • Miss Shirui Lily 2022 #3 : Gallery
  • COVID-19 Status 25 June : Govt of Manipur
  • Flesh Trade : Connection between Goa & NE
  • Importance of Soil Testing & Management
  • ST status Vs Classical language for Meetei
  • Life, faith and belief
  • MANISFA General Secretary appointed
  • Flood Watch : 23rd June #2 : Gallery
  • COVID-19 Status 24 June : Govt of Manipur
  • Community led in ensuring HIV treatment
  • Approach to ideology & development
  • Solar Energy solution for healthcare facility
  • Yoga for health, beauty and immunity
  • Innovation Prize Launched for Designers
  • Knotty higher education sector
  • Classical language status and ST demand
  • Flood Watch : 23rd June #1 : Gallery
  • COVID-19 Status 23 June : Govt of Manipur
  • Birds and Bees Talk launched 3rd phase
  • Luck matters, Rio's first entry into cabinet...
  • Need to deal with dumping of waste materials
  • Training on mushroom at Nagamapal
  • 1961 as base year: Take it or leave it
  • 10 years too late : JCILPS
  • Phamnaiba Jagoi @ Thangjing : Gallery
  • COVID-19 Status 22 June : Govt of Manipur
  • Women's cleanliness enjoys equal rights...
  • Life in some hill villages
  • The MCI Restoration II
  • 'BRO Cafes' on 75 border roads
  • Protest over boundary row headache for Govt
  • Issues on the indigenous question
  • Drug Menace In Manipur : Gallery
  • COVID-19 Status 21 June : Govt of Manipur
  • ST tag for Meiteis - A perspective!
  • Manipur State Welfare : Politics 1-0 Citizens
  • International Yoga Day at Assam Rifles
  • International Yoga Day at IBSD Imphal
  • International Yoga Day at NSU Imphal
  • Manipur Lokyukta: Fighting against corruption
  • Vision to distribute local rice under NFSA...
  • Taking the fight to the drug menace
  • Landslides - Imphal-Jiri [Jun 17] : Gallery
  • COVID-19 Status 20 June : Govt of Manipur
  • Thangjing in folklore of Koireng tribe
  • Health Workshop on Diabetes at Pune
  • Everyone is a thief :: Poem
  • E- barton for CM & Governor
  • Intensive cultivation of vegetables
  • High time to encourage e-vehicle operators
  • Scripting success story with Rs 500
  • Leima Jagoi by Transgender #1 : Gallery
  • COVID-19 Status 19 June : Govt of Manipur
  • June 19 2022 : Father's Day message
  • Nine Hills One Valley : Ottawa Film Fest
  • Shirui Lily Festival or mud festival ?
  • Yoga for Women organised
  • Flight link to Mandalay dream come true
  • Action of Govt needs to be backed
  • 21st Great June Uprising #1 : Gallery
  • COVID-19 Status 18 June : Govt of Manipur
  • The Great June 18 Uprising :: News Timeline
  • Revive environmentalism in Meetei ethos
  • COVID-19 Status 17 June : Govt of Manipur
  • Elephant army of Lord Guruvayurappan
  • Who will be next at Rashtrapati Bhawan
  • Hiyang Tannaba @ Loktak #1 : Gallery
  • Freedom movement against British #2
  • Inequity and health security
  • Donating blood is an act of solidarity
  • Unregulated deposit schemes & BUDS Act
  • Extension of entry age : Agnipath
  • Citizens feeding on adulterated food items
  • Of food safety and street vendors
  • Pooja Elangbam, IAS, 81st ranker in AICS
  • COVID-19 Status 16 June : Govt of Manipur
  • NE Model @Delhi Kids Fest : Gallery
  • Manipur Rajkunja
  • Effective Legal Aid to Women Prisoner
  • How to avoid cracked heel during hot summer
  • Aid to artisan must to promote local product
  • Education for whom ?
  • Kabui Dance @Nongshaba Haraoba : Gallery
  • COVID-19 Status 15 June : Govt of Manipur
  • 'Let's Talk About It' : music album
  • Significance of World Environment Day
  • The MCI Restoration
  • North East CSR Award 2022
  • Prolonged sitting or standing spoils your leg
  • State fast-tracking towards drug making hub
  • 'Progression' from smuggling to manufacturing
  • Bonny Elangbam : Longest distance covered
  • COVID-19 Status 14 June : Govt of Manipur
  • Interaction with Makakmayum Hosni Mubarak
  • India to become $5 trillion economy
  • Exploring traditional medicines of NE
  • Freefall of the kids after COVID-19
  • Honour the tax payers, expose defaulters
  • NE needs more than 'unprecedented'
  • Miss Shirui Lily 2022 #2 : Gallery
  • COVID-19 Status 13 June : Govt of Manipur
  • Water management in paddy cultivation
  • PM Modi hails Nagaland Gaon Burahs
  • Blight of Nature :: Poem
  • Moreh as Las Vegas
  • NHIDCL's reputation at stake
  • Drugs, poppy & 'alternatives'
  • Thaopai Shithaine of Poumai #2 :: Gallery
  • COVID-19 Status 12 June : Govt of Manipur
  • Jadonang Park, Tamenglong :: Gallery
  • Freedom movement against British #1
  • Multi-Tasking Staff at Leima Traders
  • Toning down rhetoric that hurts religion
  • Shirui Lily fest brings to fore plastic menace
  • Conservation of pony & grazing fields
  • Kakwa Lairembi Haraoba #2 :: Gallery
  • COVID-19 Status 11 June : Govt of Manipur
  • The unheeded cry of children in labour
  • Why present distribution of urea fails?
  • World Day Against Child Labour 2022
  • Sunrise on the Civil Aviation Horizon
  • Arambam Samarendra Ningshingba :: Gallery
  • COVID-19 Status 10 June : Govt of Manipur
  • NE Ex-Super Model at Delhi Kids Fest
  • What Diphu has, Dimapur & Kohima don't
  • Towards Manipur Budget 2022-23 ...
  • NE Social & Behaviour Change inaugurated
  • Fighting corruption remains an uphill task
  • Environment needs more than tree plantation
  • SN Chand: The father of Manipuri cinema #3
  • COVID-19 Status 09 June : Govt of Manipur
  • Degree Certificate for Survival #2
  • Value chain management of Umorok
  • Pulses for Nutrition Security in Manipur
  • Keeping your skin oil free during summer
  • Demand for impartial probe into IMC scam
  • Politics of isolating the NSCN (IM)
  • Raas @Manipur Rajbari, W Bengal :: Gallery
  • COVID-19 Status 08 June : Govt of Manipur
  • A rare book on Birds of Manipur
  • Condemns bomb blast in Manipur
  • Market Innovations made America great #2
  • Jal Jeevan Mission : PHED Manipur
  • Disturbing data on lifestyle diseases in state
  • Tough talk against drug menace
  • Trekking to Shirui Peak, Ukhrul #2 :: Gallery
  • COVID-19 Status 07 June : Govt of Manipur
  • Take a leaf from sunderban if you're serious
  • Testimony of brother Ninghor Mahongnao
  • Local leaders unitedly push for One Health
  • Letters from the Republic of Dust #2
  • Soil testing for better crop production
  • Despicable threat to school
  • Outrage at Little Flower School
  • Ibudhou Thangjing Lam Thokpa #3 :: Gallery
  • COVID-19 Status 06 June : Govt of Manipur
  • India-Taiwan Global Bamboo Tech Forum
  • Condemns bomb attack at LFS
  • RSS chief sounds logical
  • Career options in Environmental Science
  • We reap what we sow
  • NRC in focus as keyboard warriors spar...
  • Coming together of COCOMI, UNC
  • HSE Result 2022 : Statistiscal Abstract
  • HSE Result 2022 : Subject Pass Percentage
  • HSE Result 2022 : District-Wise Pass %
  • HSE Result 2022 :Science Topper
  • HSE Result 2022 : Arts Topper
  • HSE Result 2022 : Commerce Topper
  • HSE Result 2022 : Science Stream Result
  • HSE Result 2022 : Arts Stream Result
  • HSE Result 2022 : Commerce Stream Result
  • COVID-19 Status 05 June : Govt of Manipur
  • Nagaland: Is it fair to blame Indrajit Gupta ?
  • 4th Plenary Session of WMC at Sugnu
  • World Environment Day at Tamenglong
  • World Environment Day at Lilong
  • World Environment Day at Haraorou
  • Musing :: Poem
  • Yet another World Environment Day observed
  • Mounting pressure for solution
  • Padmashree Award Moirangthem Muktamani
  • COVID-19 Status 04 June : Govt of Manipur
  • Congested road at Shirui Village :: Gallery
  • Degree Certificate for Survival #1
  • Admission for National Sports University
  • World Environment Day at Imphal
  • Include Meeteis in the ST list
  • Inhumane act of De-addiction centres
  • UK band Monuments @ShiRock #2 :: Gallery
  • COVID-19 Status 03 June : Govt of Manipur
  • 'Provocation' charges arrests on social media
  • Gerinda Loitongbam: Natl Women Award
  • Timeless Memories :: Poem
  • Ket Meth releases music video Trauma'
  • 8 years of Modi Govt: More hits than misses
  • Bad example commanders
  • Posers parents may raise within
  • Miss Shirui Lily 2022 #1 : Gallery
  • COVID-19 Status 02 June : Govt of Manipur
  • Letters from the Republic of Dust #1
  • Workshop on Food Processing at Lilong
  • 1st June is the Global Day of Parents
  • 'Developing human resource in Manipur'
  • Swachh Bharat Mission (Grameen)
  • 'Yoga for personality development' orgd
  • Row over boundary fencing project
  • Brain storming session of the Congress
  • Lunghar (Imp-Kohima / Jessami) #3 : Gallery
  • COVID-19 Status 01 June : Govt of Manipur
  • Delphi Oinam : Topper at Nagaland HSLC
  • Teaching at Churachandpur Govt College
  • Jadonang Park at Tamenglong renovated
  • Quality seed production of rice (HYV)
  • Audiobook for NEET aspirants launched
  • Naga issue: From bush war to shadow boxing
  • Tenants in Nagaland tag on the NSCN (IM)
  • Wakhom Leikai Lairembi Haraoba #2 : Gallery
  • COVID-19 Status 31 May : Govt of Manipur
  • Pageant winners showcase Robert's collection
  • MIFF to pay homage to Irom Maipak
  • Awareness on Legal rights of women prisoner
  • Election petitions galore in Manipur
  • Training program on mushroom at Nagamapal
  • Must expedite process for border projects
  • Wanted : A far sighted leader
  • Naga Indigenous Wrestling :: Gallery
  • June Calendar for Year 2022 : Tools
  • UK band Monuments @ShiRock #1 :: Gallery
  • Ibudhou Thangjing Lam Thokpa #2 :: Gallery
  • SN Chand: The father of Manipuri cinema #2
  • Licypriya speech at East Timor :: Gallery
  • On 200th Anniversary of MK Binodini Devi
  • Featured Front Page Photo 2022 #2: Gallery
  • Harvesting Fest of Tarao #4 :: Gallery
  • Id-ul-Fitr @Hatta Golapati :: Gallery
  • Rules of English Pronunciation : Download
  • Sub-Syllables in English : Book Download