TODAY -

Do not sell 'big apple' in 'banana' market

Kajal Chatterjee *



If you yearn for success while firmly entrenched in intellect, follow scrupulously what the title conveys. If your columnist is what he is, it is because he does not practise what he precepts as above, what with most of his precepts going over the head of most.

Yes, I am sure that at least fifty percent of what I say or write cannot be understood by the not so oriented, but I still continue with them in the hope the other maximum half will reach the untargeted.

I have brought this out lucidly through my personal experiences in my book "MY LIFE AN ADMONITION". It is no surprise that success flatters to deceive the recalcitrant in the school of hard knocks. (Possibly, again the same error!) The bottom-line is: while devil's advocacy lures with the Big Apple, playing fool to the fool is market intelligence that saves the moment, if not the day.

A barbarous idiot once threw a poser, 'what will the fish do if the tank were to catch fire?' A knowledgeable man, all about content and short on market intelligence, tried to convince him that a tank of water cannot catch fire, only to get thrashed. A wise man stepped in to save the situation and replied, 'O, it's simple, all the fish will climb up the nearest tree by the side of the bank'!

An intelligent man tries to solve a problem posed by a quixotic throw, a wise man dissolves it! The wise man here did not come out with the 'big apple' juice, but dissolved the nonsense in 'banana' shake! Big Apples rot in shelf in Banana market.

A cardinal principle in oratory is, you have to come out in terms of the listeners' experience, and avoid holding fort based on your own, else, the explanation will be fishy, the understanding will be froggy and the entire session messy. The revelation has its roots in the fable of the fish and the frog.

A fish went to a frog and asked the latter, 'Why are you confined to this small well, why don't you come out and enjoy the sea?' The conversation ran further on the following lines:

Frog: Sea!? Is it a well bigger than this?
Fish: No, Sea is not a well. It is an unbounded mass of water!
Frog: O, so large a water mass that you cannot see the peripheral wall?
Fish: No dear, there is no wall at all restricting the sea. You see waves over there!
Frog: Waves! They lash on the wall far beyond?

The fish got exasperated and left, failing in its attempts to make the frog understand the nuances of the sea. Where was the communication deficit? The fish was explaining in terms of the sea, and the frog was trying to understand in terms of the well!

The lecturer, Mr. Fish, is guilty of poor communication it did not understand its listener- and the poor frog could not be faulted for its selective listening. Such a harangue, sometimes, conveys diametrically opposite message, as in the case where a speaker was lecturing on the ill effects of drinking to a group of drunkards, demonstrating by throwing some live worms into a glass of alcohol.

On seeing the worms perish, someone among the audience exclaimed, 'that is why I drink, to de- worm'!

What happens in the play Julius Caesar? Caesar is assassinated by Brutus & co. Marcus Antony, in his bid to turn the mob against them, brings the corpse of Caesar with the leave of the assassins. He lets Brutus speak first, to judge the audience.

Brutus appeals to reason "I have admiration for Caesar's valour, and I have daggers for Caesar's ambition" which goes beyond mass comprehension, and the audience applaud without a complete understanding. Brutus, failing to keep his visor at eye-level, mistakes it as his success, and when he dismounts the dais, the mass 'adulation' "long live Brutus, let him be one like Caesar!"

"Let Caesar's better parts be crowned in Brutus!" rends the air. No words could have devastated Brutus more, for, he was speaking against Caesar all along, justifying the assassination! It is at this point that he realises he has been a failure as a mob orator.

A good speaker is not he that speaks well, but he who is understood well. Brutus has sold Big Apple in Banana market. This is precisely what Antony exploits, and appealing to emotion, turns the mob against the traitors.

With his market intelligence, he muses, 'O Judgement, thou had fled to brutish beasts, and men have lost their reason!'

What do the above anecdotes underscore? Those who could not carry their message through faltered on KYA (Know Your Audience) norms. While knowledge per se, unapplied, lies in content, creativity is about market intelligence. Creativity is Big Apple, but refraining from selling it in Banana market is itself a touch of creativity.


* M Sadagopan wrote this article for The Sangai Express
The writer, CFO, LOKTAK DOWNSTREAM HYDROELECTRIC CORPORATION LTD., is a poet, motivational speaker and soft skills trainer, and can be contacted on 91-9419255856 or on e-mail: beerangi@rediffmail.com. This is an excerpt from his book "CREATIVITY THE BIG APPLE"
This article was posted on April 23, 2016.


* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • Tribal Cultural Festival #2 : Gallery
  • Let's talk about our children today
  • A blow to image boosting
  • Fear and Superstition
  • Latrine :: Poem
  • Letter to JS-MHRD from MUTA
  • JS-MHRD did not meet with MUTA
  • Drawing on Energy Efficiency
  • MU impasse: Attention Mr. Prime Minister
  • Admission time : Sky high cut off
  • Great June Uprising @Kekrupat #2 : Gallery
  • Yoga Day: Celebrating Your Health
  • Chak-hao - black gold of Manipur
  • In response to the culture of shaming
  • 3rd Documentor Imphal
  • 4th International Day of Yoga by AR
  • Appeals for Resolution of MU Crisis
  • Recommendation to control Flood damages
  • International Yoga Day at Loktak PS
  • After Flood : Introspection about the future
  • MUSU & JAC : Hot issues before the Govt
  • Zeliangrong orphaned by Nationalism #2
  • General Thangal Eco Park : Gallery
  • Letter to President on Crisis at MU
  • Precision medicine & life sciences
  • Black topping-can ground leveling be behind
  • Condemns security force intrusion in MU
  • Developer wanted at LMP, Konjeng Leikai
  • AR gears up for International Yoga Day
  • NPF rejoinder to NDPP : 20 June
  • Rejoinder by Dr. Shurhozelie : 20 June
  • For a little bit more
  • Deadline of 5 days time set : MU crisis
  • Garlic Festival @Ukhrul #4 :: Gallery
  • Flood in Imphal [14 June] #3 : Gallery
  • Inungshi, Gaichanglungliu :: eMing
  • Taking 'Hau' Music to Rest of World
  • Kakching bags cleanest city in NE Award
  • JRF (Junior Research Fellow) at IBSD
  • Oxfam India launches emergency response
  • VC, MU - Resign immediately :: MUTA
  • Inner Line Permit (ILP) Demand :: Timeline
  • Translation of ancient Manipur texts begin
  • Pre Yoga Capsule organized
  • NDPP Rejoinder on 19 June
  • NPF Youth Wing Rejoinder on 19 June
  • Favouring digital govt : still a Virtual dream
  • June 18 Anniv : Consult all stakeholders
  • Great June Uprising @Kekrupat #1 : Gallery
  • Binota Thokchom at BRICS Young Scientist
  • The Merger of Manipur
  • Improving school management in Manipur
  • Pros & cons of screening tests
  • NPF Rejoinder on 18th June
  • Nagaland CM statement on Aboi ambush
  • June 18 significance: Still living on prayer
  • Need to identify one's strength
  • 18 Immortal Souls Remembered : Flash
  • The Great June Uprising : Read all about it
  • The Pitfalls of Identity Politics
  • Naga Peace Process :: News Timeline
  • All his sons :: Poem
  • Citizenship (Amendment) Bill, 2016
  • Eid bring cheer in flood hit areas
  • Willong Khullen, Maram #1 : Gallery
  • Eyek Tamba :: Learn Manipuri script
  • Defending the environmental defenders
  • Delusion in self - cause of worry
  • Road to Russia: FIFA World Cup
  • It must be love :: Poem
  • 'Future of Naga people is bleak'
  • Give a miss call to Amnesty
  • 'Naga area' bandh on June 18
  • Dzuko valley #4 :: 360 Panorama View
  • Flood in Imphal [14 June] #2 : Gallery
  • Id-Ul-Fitr Festival
  • Letter to PM Modi on Naga Talks
  • Greetings on Eid-Ul-Fitr
  • Rejoinder to NPF statement
  • Rejoinder to Nagaland Chief Minister
  • Flood relief continue on 3rd day
  • India-Vietnam Youth Dialogue 2018
  • MU debacle: Why would it be left unnoticed
  • Spirit of World Cup : Brazil to Russia
  • NEC to come under Home Ministry
  • Manipur NGO hosts summit on LGBTQ
  • Flood in Imphal [14 June] #1 : Gallery
  • Women Struggle in Self-Determination
  • 14 June- World Blood Donor Day
  • Naga Integration not possible- NPF react
  • Naga Integration is not possible- CM Rio
  • Relief work in flood affected areas
  • A day which keeps our spirit alive
  • Ranked 320 in the country : MU
  • Flood in Imphal [13 June] #2 : Gallery
  • Sovereignty Struggles in Northeast #5
  • Be alert: It's admission time
  • Yin and Yang
  • Watermelon beauty benefits
  • Temp accommodation for Aligarh students
  • Wrath of Mother Nature: Why challenge..
  • 60 pc is no longer first class : 95 pc
  • Flood in Imphal [13 June] #1 : Gallery
  • Sanamahi Laihui & Sanamahi Laining
  • Kuhi- Essential plant for Nungbi pottery
  • Climate justice is integral to development
  • The bridge :: Poem
  • Lt S Vijaya Devi felicitated
  • Then : Indifferent :: Now : Hyper sensitive
  • Phumdigi Tantha : Dance Drama : Gallery
  • Grief at Xavier Rutsa's demise
  • Modi's India: A descend into Ochlocracy
  • The Philippine Experience
  • Cry of a Dying River #33 :: Poem
  • Community Iftar at Moijing, Cachar
  • Candle Light at DU over Assam lynching
  • Demand replacement of Manipur Univ VC
  • The Tragedy of Higher education
  • Unacceptable points spelt out
  • Teinem Luira Phanit @Ukhrul #3: Gallery
  • RPL-PMKVY trainees @Hojai : Gallery
  • Manipur Sports University in UP ?
  • Coloniality of the Postcolonial
  • Yellow leaves in the autumn :: Poem
  • Prof N Irabanta-distinguished academician
  • Leadership matters
  • Artificial turf for budding talents
  • 2 municipal bodies in NE awarded
  • Who is Arambam Somorendra ?
  • Manglandasu Nang - OST :: e-pao Radio
  • Shirock 2018 - Shirui Lily Fest #3 : Gallery
  • Linthoi's "The Tales of Kanglei Throne" #2
  • Grass root challenge- Education in hills
  • Earth does not belong to us...
  • Sita Mata as test-tube baby
  • What happen to VIP Culture Mr. CM
  • Merchants of education
  • Laitonjam Rajnikanta : Profile
  • A blessing to see :: Poem
  • Sovereignty Struggles in Northeast #4
  • Difference between Hinduism & Hindutva
  • How to choose the perfect fragrance
  • Iftaar party at Lilong
  • Bitter truth of Manipuri society
  • MU, NSU, IGNTU : Students at the centre
  • Amuktang-Ga Haikho #1 : eRang
  • Sangai Veterans' Football #2 : Gallery
  • Pony : A Cavalry Horse Par Excellence #2
  • Issues that keep Manipur burning
  • Cry of a Dying River - 32 :: Poem
  • CM & AR interaction with villagers
  • Certification of PMKVY trainees of Hojai
  • Christian appeals for Peace in Shillong
  • How safe are our women?
  • Riders put up by JAC for talk
  • Khangkhui Cave in Ukhrul #3 : Gallery
  • Pluralism, Democracy & Ethnic Relation #2
  • Irom Sharmila meets with Mehbooba Mufti
  • JRF @ Mizoram University (Biotechnology)
  • Tobacco and heart disease
  • Understanding SOWA - RIGPA #2
  • Campaign "to End Child Sexual Abuse"
  • Implementation of 7th Pay
  • Indigenous street vendor sing gi wafam
  • The crumbling Manipur University
  • Kang Tournament @ Yaiskul : Gallery
  • Zeliangrong orphaned by Nationalism #1
  • A rainy night :: Poem
  • HSLC Exam is the start! What next?
  • 1528 cases of fake encounter
  • Linthoi's "The Tales of Kanglei Throne" #1
  • Handloom Weaver @Bishnupur : Gallery
  • Shirock 2018 - Shirui Lily Fest #2 : Gallery
  • Hinduism in Manipur : Political Perspective
  • All the World and his Wife :: Poem
  • Tribal Cultural Festival #1 : Gallery
  • Women in CCpur turn to self-help groups
  • Purul Paoki Wrestling : Gallery
  • Sangai Veterans' Football #1 : Gallery
  • Khangminashi IV (Lecture) : Report
  • Seminar at MU - Hinduism in Manipur'
  • Evolution of The Meetei State
  • Heartbreak at Ukhrul: Unfolding Shirock
  • State Level Khurpui-Lam Festival: Gallery
  • June Calendar for Year 2018 :: Tools
  • School Girls Basketball #2 : Gallery
  • Where is Manipur....???
  • 'Manipur' in Google maps : Gallery
  • The Killing Fields - 2013-18 : News Timeline
  • Mama Poktabi :: Funga Wari
  • Veterans Football Tournament #2 : Gallery
  • Shirock 2018 - Shirui Lily Fest #1 : Gallery
  • Sougrakpam Vijaya makes history sailing...
  • Arunachali unfurled Salai Taret at Mt Everest
  • Panthoiba: 2nd Rank- class XII, Uttarkhand
  • Ras Leela @JNMDA Day : Gallery
  • HSLC 208 Exam Toppers : Gallery
  • HSLC 2018 :: Toppers Listing
  • HSLC 2018 :: Check Result
  • HSLC :: Statistical/Subject Topper
  • HSLC 2018 :: External
  • Poumai Purul Hiimai Paoki #2 : Gallery
  • Kakching Garden :: 360 Panorama View
  • Folk Dance Festival #5 : Gallery
  • Aerial view from Chingmeirong : Gallery
  • Curtain Raising- Sangai Fest 2017: Gallery
  • Lainingthou Lai Lam thopka #2 : Gallery
  • Re-visiting Khangkhui caves in Ukhrul
  • Gardening @Ema Keithel #2: Gallery
  • Front Page Photo 2018 #2: Gallery
  • Pakhangba Cheng Hongba #2 : Gallery
  • Steelheart @ Shirock , Ukhrul #3 : Gallery
  • A. Halim Chowdhury: A Profile
  • Class XII Exam Toppers : Gallery
  • Class XII Result : Science Toppers
  • Class XII Result : Arts Toppers
  • Class XII Result : Commerce Toppers
  • HSE Result 2018 : District Wise
  • HSE Result 2018 : Highest Marks
  • HSE Result 2018 : Science Stream
  • HSE Result 2018 : Arts Stream
  • HSE Result 2018 : Commerce Stream
  • Temples of Manipur : Gallery
  • Recipients of Akademi Awards for 2014
  • Old Manipuri Movie #1 :: eRang Classic
  • SPONSORED ADS