TODAY -

Moreh Mairen and Make in Manipur

Free Thinker *



Some few years back I heard a story of a farmer who came to Naga Mapal vegetable bazar to sell his mairens (pumpkins). Actually he came with hundreds of mairen in a mini-truck to earn some bigger profit from this city bazar.

It was an early morning bazar where common people and veg-vendors came out and purchased the products (vegetables) brought from the villages and farms. The gentleman who brought the mairens could not find any buyer for quite some time. He was bit worried because he had to pay the trucker.

Suddenly one sadhu-baba, who just woke up from the influence of ganja which he took heavily the previous night came to the mairen-wala and asked for money for his morning tea. The maire-wala said, "baba I haven't sold a single mairen, how can I help you?". Then the baba replied, "If I help you selling your mairens will you help me".

Mairen-wala readily agreed to the proposal. The Sadhu-baba started yelling 'Moreh Mairen, Moreh Mairen cheap and tasty, buy now, stock is almost finished'. He shouted like that umpteen times and drew a crowd around him and surprisingly people had started buying the mairens.

The news had spread that one baba is selling tasty Moreh Mairen at a reasonable price. In no time hundreds of mairen were sold. The mairen-wala was pretty impressed by the idea and action of the sadhu-baba. He offered a good amount of money to the baba. But the baba refused to take all except for his morning tea.

What I am trying to say is that we lack marketing skill. Even if our products are good, without proper marketing our goods can't be sold. The Sadhu-baba has the wit and skill of marketing. We don't need to learn marketing from IIMs. We can still learn from the streets and street-smarts.

History of Nagamapal veg bazar

Naga Mapal stands for the bank of Naga river. Naga river flows in the western part of Imphal city and it flows into the Nambul river. The President of All Manipur Mondrung Association (AMMA) Shri Samananda ex. Addl. DGP says, 'the Nagas were once settled along the banks of Naga river and they were running the bazar since time immemorial, the Nagas left the area for the hills perhaps at the time of Burmese occupation of Manipur'.

I have serious doubts about the historical connection between Naga people, Naga river bank, and Naga Mapal Veg Bazar. But there might be a link as the nomenclature 'Naga' is invariably cited. Historians may kindly verify and clarify.

The issue of marketing

We come to know that Ngari and Hawaizar (dried) are in great demand not only within the State but also in other parts of northeast. Smart business men can exploit this potential market. We have seen some packaging and promoting of these products .It is really encouraging but not enough. Manufacturing and Expiry dates must be in black and white on the packets and at the same time the quality must be maintained consistently.

Our products can easily be marketed in Bhutan, Nepal, Myanmar and Bangladesh. Because the people of these countries have similar food habits and at the same time they rely on the products made in any country. I am told that our Ngari is very well received in Bangladesh. Again our Hawaizar is very must in demand in Bhutan and Arrunachal Pradesh.

What we need today is good packaging and aggressive marketing. It is hearting news that demand for Ngari and Hawaizar has also come from UK and Canada, may be from the diaspora.

Roaring grass business

Someone is doing good business with grass, I mean lemon grass.

The gentleman is minting money from grass. His products are lemon-grass tea, perfume and room-freshener and so on. He may soon bring out lemon-grass soaps and dhoops. One more encouraging thing is that many people are getting direct and indirect employment through his business. Similarly we can start doing business with other grasses/weeds found abundantly in Manipur.

For the cause of our Ganja

Marijuana (ganja) is extensively consumed in the country; it is intoxicating and I am told that it is smooth and wonderful. But some kind of illegality is attached to it by the Narcotic Drugs & Psychotropic Substances (NDPS) Act 1985. It is high time to change the law. The present BJP led government must take it seriously. Bhang and ganja are the favorites of Mahadev (Shiva) the lord of the masses and down trodden people.

Despite various restrictions and legal hurdles bhang and ganja flourish in this holy land. Both are still extremely popular among the people particularly among the sadhus, workers, peasants and intellectuals. It is certainly because of the blessings of Lord Shiva. Banaras is still the bhang/ganja capital of the country, again because of Lord Viswanath (Shiva).

Ganja from Manipur is one of the best. The experts say that the ganja from Eril Mapan (river bank) is the most soothing for smoking. Men in khadi and khaki who deal with the stuff must know better; it is reliably learnt that the demand of Manipur ganja is still very high in eastern India.

People say Ganja is an intoxicant less dangerous than its counterparts. It is also medically proven that marijuana is less harmful than alcohol. Some quakes say that tobacco chewing is more harmful than ganja smoking. All sadhus agree with this finding and I also believe in them. Some old Sainik School students still believe that if ganja were popularized properly in time the menace of drug addiction in the State could have been avoided successfully.

In some advanced countries like Netherlands, Canada, the USA the commercial cultivation and use of marijuana is permitted. For instance the States of Washington and Colorado in the USA allow selling, purchase and consumption of ganja for recreation.

Ultimate needs

If we are serious about marketing our products (Make in Manipur) and making money we have to be very good in processing, packaging, promoting and pricing. And of course legalizing certain things and activities like allowing commercial exploitation of our ganja and 'Yu'.


* Free Thinker wrote this article for The Sangai Express
This article was posted on March 14, 2016.


* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • Expedite FA Rally #1 : Gallery
  • Merger & Manipur State Congress #1
  • Cry of a Dying River - 41 :: Poem
  • A recreation park for elderly
  • High-time NE recreate itself as brands
  • Natural skin detox
  • Naga Peace Process :: News Timeline
  • 72nd Independence Day by AR
  • Independence Day - for whom
  • Nongpok Thong Hangba
  • Khubak Eeshei @Kang festival : Gallery
  • Punsi Sangba, Mathiupuang :: eMing
  • Arresting decline of higher education
  • RPL-PMKVY Certificate at Tripura
  • Silence :: Poem
  • AFSPA took my father
  • Dark Net: Underbelly of the internet
  • Alternative Arrangement, Article 371A
  • Petition challenging dilution AFSPA
  • Rio for integration of Naga areas
  • Brought NE closer to Delhi: PM
  • Independence Day celebrated in NE
  • Tikendrajit : The Lion of Manipur #1
  • Compressed Earth Blocks: Housing
  • Support breastfeeding among adolescent
  • Ithai: Development Decision Gone Awry
  • Who made the sports university ours?
  • An Unoccupied Forehead :: Poem
  • 'NRC should not be a political issue'
  • Independence Day : Govt needs trust
  • Apprehensions before final pact
  • NNC stand to protect Naga sovereignty
  • 'Delay in solution irks people'
  • Patriots' Day- Floral Tribute : Gallery
  • A shot at survival
  • Demography and Population Studies
  • RPL-PMKVY Certificate at Baishalgarh
  • E-Commerce to help access new markets
  • Manipur Heart Foundation Anniversary
  • Artist lineup for NH7 Weekender
  • Kakching World War-II Memorial Run
  • The Killing Fields 2013-18 : News Timeline
  • AMPWA observed Patriots' Day
  • Real homage or just showmanship
  • Drama of political clout at MU
  • Patriots' Day @ Kolkata : Gallery
  • Historical War fought by Manipur
  • Where are the nurses in HIV response?
  • Understanding false smut of rice
  • The love song of autumn :: Poem
  • Help Underprivileged Sports Youngsters
  • Police : List of Awardees on I-Day
  • NSCN-IM word on Naga unity
  • Scribes demand colleague's release
  • Jadugi Mingsel :: Folk Tale
  • Patriotism Redefined [On 13th Aug]
  • Karate Winners felicitated at Kumbi
  • Of Citizenship & Manipur People's Bill
  • Seminar : Path & Pattern in Northeast
  • 42nd Indian Social Science Congress
  • Certificate Distribution at Tripura
  • Failure by WPS-IE to arrest rapist
  • Resolutions : People's Democratic Alliance
  • ..Will it burnt the state again
  • ..Now get the killers !
  • 'Homecoming', Painting Exhibition : Gallery
  • Legacy of Resistance in Cordillera Highland
  • Woke Up, But You're Nowhere :: Poem
  • Resurgence of Sanamahism
  • Nagas & Meiteis must live together
  • No change in 1951 as Base Year : JCILPS
  • B. Voc. at DM Community College
  • Young Scholars Conference 2018
  • ..legitimacy of remaining to power
  • The precursor of things to come
  • Khangkhui Cave , Ukhrul #4 : Gallery
  • Kanglen Kang Chingba #2 : Gallery
  • Reform Manipur's Education System
  • Friendship
  • Cry of a Dying River - 40
  • World's Indigenous Peoples Day
  • Chandigarh students' solidarity with MU
  • MU agitator should withdraw their agitation
  • Repercussion of a prejudice attitude
  • Regulate school vans/buses
  • Disputed Myanmar Border Pillar : Gallery
  • Seven Breaths of Dragon :: Book Rvw
  • Chronological framework of NRC
  • Buttering Najmaji in public
  • JRF Post at Mizoram University
  • Manipur Tourism : Festival Promotion Award
  • The uneasy shift
  • Well co-ordinated rallies across dists
  • Chalwa Village, Kangpokpi #1 : Gallery
  • General strike on article 371 (A) #2 : Gallery
  • Up against the saffron brigade
  • My unsailed ship :: Poem
  • Mathematics and Science Competition
  • General Strike by ATSUM on August 10
  • Drawing Competition at Wapokpi, Bishnupur
  • ADBU delivers course to Indian Railways
  • One man that put Manipur in frying pan
  • Relax MU shut down !
  • Khumang Pokpa Haraoba #2: Gallery
  • Robert Naorem @Blr Fashion Week : Gallery
  • Territorial integrity of Manipur
  • The string :: Poem
  • General Strike by KIM on August 8
  • Robert Naorem at Bangalore Fashion Week
  • Inner Line Permit (ILP) Demand :: Timeline
  • Dr. Monisha Behal's work in North East
  • Registrations for IIT Techniche workshop
  • PDA on situation in Nagaland
  • The politics of divide: MU
  • Significance of August
  • Mukna Khong Kangjei #3 : Gallery
  • Greater Nagaland or Mini Nagaland? #2
  • Paint Your City : Campaign at Kakching
  • Pemberton line in Kabaw is our boundary
  • Awakening :: Poem
  • Coffee Plantation : In-lieu of Poppy
  • Recalling of AK Pandey by HRD Ministry
  • TSA's reply to KNO/KNA's allegations
  • 21st Manipur Integrity Day : Gallery
  • Konung Kang Chingba #3 : Gallery
  • Ecological, social impact of Ithai Barrage #3
  • Swindling Manipuris in solving Naga issue
  • The Last of the Romantics :: Poem
  • 'Thoughts on MU strategies'
  • Concerned about continued closure of MU
  • Fear factor
  • No takers for 1 month leave
  • View from Shirui Hills #1 : Gallery
  • Manipur as seen by Meiteis, Nagas, & Zo
  • Certificate Distribution at Nirjuli, ArP
  • Contract Jobs available at NIELIT HQs
  • Cry of a Dying River - 39 :: Poem
  • Banana flower vada
  • Entrance for Free Residential IAS Coaching
  • Resolution of NPF Consultative Meeting
  • Concerned about militants' interference
  • Issues : From ILP, MU to FA
  • Emergence Nongda Lairen Pakhangba #2
  • MU Rally at Canchipur : Gallery
  • News Analysis 0f Akashvani Imphal
  • ILP: A Genuine Idea Lost in Translation
  • Tryst with an Alzheimer's patient #2
  • Letter to Prime Minister of India
  • Female DTP faculty reqd at Protocol
  • In between :: Poem
  • Sowing the seeds of Greater Lim
  • General strike on article 371 (A) #1 : Gallery
  • Student is important or AP Pandey
  • Article 371A is sui generis
  • Protection on Land, Environment at TML
  • Press Conference on MU Crisis at Delhi
  • Oppose extension of Article 371(A)
  • DTP-Desktop Publishing course at Nambol
  • Certificate Distribution at Namsai, ArP
  • Rejoinder to KNO/KNA on Moreh attack
  • Issues which burn Manipur State Assembly
  • The brand of politics in MU crisis
  • Central team @ BP 81 , Kwatha #3 : Gallery
  • August Calendar for Year 2018 :: Tools
  • Protest against MHRD @Delhi : Gallery
  • People's Strike greets this August
  • Slump in fight against #AIDS
  • What does moonlight want ? :: Poem
  • MU students protest against MHRD
  • An Unknown killer - "E-Waste"
  • Talking peace and threatening others
  • Singcha Wuya Won @Kamjong #1 : Gallery
  • Dismal Politics in Universities
  • Kanglen Kang Chingba #1 : Gallery
  • Engulfing Uncertainties
  • Ecological, social impact of Ithai Barrage #2
  • Certificate Distribution at Dibang, ArP
  • EEVFAM case: Report for 30 July
  • Pertaining to statement of T. R. Zeliang
  • Issues plaguing the state
  • What is the stand of BJP Govt ?
  • Monsoon Assembly Session : Gallery
  • Election 2019: end of road for Modi
  • The absurd baby talk :: Poem
  • Assam University BTech, MTech Admission
  • Saving the Rhinos - Campaign
  • Arrest perpetrators of Moreh attack
  • Training programmes of NCC
  • Central team @ BP 81 , Kwatha #2 : Gallery
  • MU: Students clash with Police #2: Gallery
  • Prospects of coffee in Manipur
  • Why ILP should not be implemented
  • Hill students get alert on Trafficking
  • IBSD Meghalaya inaugurated
  • Conference on India-Vietnam
  • Govt's strategically pre planned conflict
  • Heart ruptured but life saved
  • Pseudo intellectuals should stop thinking
  • Mass sit-in protest : How about Nagaland?
  • Folklore genres of Meetei community
  • Kang Khichri chaba : Gallery
  • Binalakshmi Nepram at United Nations, NY
  • Out to clear her name
  • Central team @ BP 81 , Kwatha #1 : Gallery
  • Our Common Crisis: What are We to Do #3
  • Pay Nareckpi : Funga Wari
  • Kayada Ningthijaba Lambino : Story telling
  • Yumkhaibam Nanao: Walking from Delhi..
  • Ningol Pali at Kang Festival : Gallery
  • Eyek Tamba :: Learn Manipuri script
  • Kanglen Kang Chingba : Gallery
  • Front Page Photo 2018 #3: Gallery
  • Art Exhibit @Imphal Art College #1 : Gallery
  • Kang Khichri chaba @Kwakeithel : Gallery
  • Dzuko valley #4 :: 360 Panorama View
  • Manglandasu Nang - OST :: e-pao Radio
  • HSLC 208 Exam Toppers : Gallery
  • Class XII Exam Toppers : Gallery
  • Temples of Manipur : Gallery
  • Old Manipuri Movie #1 :: eRang Classic
  • SPONSORED ADS