TODAY -

Impact of Covid on Employer Branding

Kaustov Kashyap *



With the onset of the pandemic, the definition of the workplace has taken a tectonic shift—perhaps, forever. The coronavirus has accelerated our journey to an inevitable future, agnostic of distance and time. The attributes used to define a great work place have been turned on its head.

Today, Covid has thrown new variables into the mix that play a central role in determining an employer of choice.

In India, Global Capability Centres (GCCs) have resorted to strengthening different attributes of brand positioning to stand out in a talent market crowded with cutting-edge startups and service-oriented tech players. For one, GCCs offered a global work environment with ample opportunities for an international career path.

They were also the first to embrace progressive cultural practices like WFH and employee wellness programs. However, Covid has thrown a spanner in the works of this narrative and, in one clean swoop, normalized the erstwhile differentiators and rendered existing perks meaningless.

To understand this new normal better, we need to analyze the new wave of differentiators.

Hybrid Work Models

Over the last year, WFH has become the modus operandi across industries. Companies have been forced to adopt this way of life and adapt to the changing demands. Many went on to brace themselves for a long stint of WFH by equipping their employees with infrastructure.

In this light, WFH is no longer a privilege one enjoys but rather the only option. Companies can no longer proudly flaunt their telecommuting policy and its contribution to work-life balance. Employees are at the risk of burnout because of fading boundaries between work and home and increased work-life stress.

The best companies are going over and above by defining hybrid work policies that allow for flexible work in the long term. They are using this temporary blip as an opportunity to embrace new ways of working. In the hybrid model, organizations will combine remote and on-site working. Employees are likely to come to the office only 2-3 days a week, or perhaps every alternate week.

As we transition to the hybrid model of working, there are more questions than answers in the leaders' minds. However, it's safe to say that the future of work is hybrid, and hybrid working policies will prove to be a massive differentiator in the near future.

Remote-first companies are challenging the traditional paradigms of working in an office. They offer us a window into the future of work. They have created a robust working environment for mobile talent unwilling or unhappy to be bound by the office's four walls. Figuring out the right balance between WFH and WFO, your hybrid work model, is critical for successfully attracting talent in the next normal.

The Role of the Office

The role of the office is undergoing a rapid shift as well. Today, the office is not just an enabler for great work. However, it is also a platform for team building, collaboration, and creativity. It is a social platform that serves as a release from the drudgery of working from home.

We are witnessing the metamorphosis of the office into break-out zones where teams catch up over coffee, ideate over foosball, chalk out plans on paper napkins – work can always happen from home.

Offices are becoming venues to hang out and catch up, meeting grounds for collaboration, bonding, and celebration. While productivity was the office mantra of yesteryear, today, it is collaboration, celebration, and connection.

Wellbeing

Companies are revisiting insurance plans and employee wellness programs. Today, 'people over profits' has become a stark barometer for candidates as they rank top employers.

In addition to safety and hygiene practices at work, companies are going the distance to ensure safety in the physical, financial and mental health of a workforce that is stressed like never before. In addition to the uncertainty caused by the economy, the pandemic has removed all avenues for catharsis, leading to families facing financial and psychological ruin.

Working Hours

Traditional working hours are no longer 'normal,' with calls extending late in the evening, often disrupting precious personal and family time. As a result, some companies are stepping forward to institute policies that restrict working hours and ensure that employees have time to recuperate.

Where's my team ?

Is your culture adapting to the demands of the mobile-native generation ? Do you have the processes, policies, and infrastructure in place to enable culture-building across distributed locations ? Nothing has been more impacted by the pandemic than work culture.

The social distancing and WFH routines have made the work place more work and less team. This will be a huge focus area for companies as they ready their teams and work places for virtual engagement and culture building.

Communication

Leaders today do not have the luxury of "management by walking around." This lack of connection should be urgently addressed through alternate, sometimes more powerful channels. Companies should understand the virtue of building a structured internal communications engine that ensures an agile and transparent culture.


* Kaustov Kashyap wrote this article for The Sangai Express
This article was webcasted on January 07 2022.



* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • Contribution of Leimayol Arts Centre
  • COVID-19 Status 25 Jan : Govt of Manipur
  • COVID-19 : Impact in Manipur :: News Timeline
  • Lotus plant: A multipurpose plant species
  • Primary School renovated at Joupi
  • Republic Day recollections
  • Huge skills gap making new jobs go abegging
  • National Voters' Day
  • Lining up for BJP ahead of polls
  • Lainingthou Sanamahi Complex #2:: Gallery
  • COVID-19 Status 24 Jan : Govt of Manipur
  • BAMCHAS biennial conference 2022
  • COVID Vaccine Booster: To give or not
  • Before I sleep... III
  • Indian Army as a career option
  • 20-yr MoU to set up Mini-Grid in Nagaland
  • Season of promises!
  • Election curbs; relief for commoners
  • First manifesto, then candidates list
  • Imoinu @Yumnam Leikai :: Gallery
  • COVID-19 Status 23 Jan : Govt of Manipur
  • Our Ailing Planet: My locality as a facet
  • Stop Oil Palm Plantation in Manipur
  • General election in hard times :: Poem
  • Being free from freedom
  • Roaring 40 in first list of Cong
  • Significance of Gaan-Ngai festival #2
  • COVID-19 Status 22 Jan : Govt of Manipur
  • Wake Up My People Wake up :: Poem
  • A tribute to Athokpam Indrakumar Singh
  • Stunted fingerling- Replacement of fish seed
  • Training Program at Dimapur
  • Gaan-Ngai @Kakhulong :: Gallery
  • COVID-19 Status 21 Jan : Govt of Manipur
  • Classical Language Vs ST for Meetei
  • The Great Green Walls, conserving nature
  • Webinar: The Birds and Bees Talk
  • Covid Booster Campaign at Tamenglong
  • IVF Centre in Guwahati
  • Easing curbs as cases spiral
  • Third wave is on!
  • Ecotourism Complexes @ Ramrei :: Gallery
  • COVID-19 Status 20 Jan : Govt of Manipur
  • No excuse not to end acute pandemic stage
  • Palm-oil in Manipur: Bad to worse
  • For sons and daughters :: Poem
  • Effective methods for facial hair removal
  • Subdued dissent over Sunday as poll day
  • Embracing the party hoppers
  • Gaan-Ngai @Iboyaima Shanglen #2:: Gallery
  • COVID-19 Status 19 Jan : Govt of Manipur
  • Cultural Activists of Manipur honoured
  • Male infertility: What are the options ?
  • Is celebrating New Year Day really worth it
  • Third wave: State on record breaking spree
  • Compulsion of power politics
  • Imoinu Thouniba @Singjamei :: Gallery
  • COVID-19 Status 18 Jan : Govt of Manipur
  • O Jonga! O Jonga :: Poem
  • Grey market for election tickets
  • Some common weeds of Manipur #2
  • Lilong Haoreibi College awarded 'B' grade
  • State used as transport route of drugs
  • Possible post poll scenario
  • Significance of Gaan-Ngai festival #1
  • COVID-19 Status 17 Jan : Govt of Manipur
  • Lunghar path in springshed conservation
  • Lament of love :: Poem
  • Career options in Lift Technology
  • Brief tale of one year COVID vaccination
  • Bickering among allies in coalition politics
  • Low vaccination coverage
  • NH-2 : Remember Khongnem Thana
  • COVID-19 Status 16 Jan : Govt of Manipur
  • O Kolhen! O Kolhen :: Poem
  • Program on POCSO Act at Thoubal
  • The Killing Fields (2013-22) :: News Timeline
  • A spate of 'defections' in UP elections...
  • High performing individuals work alone
  • Onus on ECI to avert crisis situation
  • Keeping people informed is key
  • Gaan-Ngai @Iboyaima Shanglen #1:: Gallery
  • COVID-19 Status 15 Jan : Govt of Manipur
  • The church is & must remain apolitical
  • Tamenglong Battalion celebrated Army Day
  • How prosperous NE India became backward
  • Imoinu Erat Thouni @ Koubru #1:: Gallery
  • COVID-19 Status 14 Jan : Govt of Manipur
  • Read all about Gaan Ngai
  • Justice, Peace and Change :: Poem
  • Mass Surya Namaskar at Tamenglong
  • Padmanabha Swamy Temple
  • Overcoming vaccine hesitancy
  • Nothing grand about 'Grand Old Party'
  • Lainingthou Sanamahi Complex #1:: Gallery
  • COVID-19 Status 13 Jan : Govt of Manipur
  • A Hymn for Goddess Emoinu
  • Some common weeds of Manipur #1
  • How to keep your hair healthy this winter
  • Third wave: Litmus test for NE states
  • High TPR, low vaccination
  • Maharaja Gambhir Singh
  • COVID-19 Status 12 Jan : Govt of Manipur
  • Rani Gaidinliu Open Air Lounge inaugurated
  • NAAC peer team visit for assessment
  • National Youth Day
  • Conservation Agriculture: intensified farming
  • Negligence galore as Covid cases rise
  • Back to the spike in three figures
  • How AFSPA undermines 'Act East' Policy
  • COVID-19 Status 11 Jan : Govt of Manipur
  • P Achevei : Mega Mister North East 2021
  • Stop Violence related to Election
  • Civil / Project Engineer @ R-Square
  • Business Development @ R-Square
  • Customer Representative @ Property Geo
  • No matter what :: Poem
  • Stealthy extension of AFSPA
  • Confiscating 'suspected heroin'
  • 188 Death Anniv: Maharaj Gambhir:: Gallery
  • COVID-19 Status 10 Jan : Govt of Manipur
  • Biotechnology Ignition Grant (BIG) 20th Call
  • Kalum Kai (House of worship) #2
  • Account Assistant @ Amber & Arthur, Imphal
  • Business Dev @ Amber & Arthur, Imphal
  • The 5G Race :: Samarjit Kambam
  • Manipur elections not for the faint-hearted
  • Guns & violence in run up to polls
  • Climate Change in Ukhrul in last 50 years
  • COVID-19 Status 09 Jan : Govt of Manipur
  • Are we able to break chain of transmission
  • 100 new Sainik School- opportunities for girl
  • Joyjeet Waikhom / Ksh Maradona: Mr India
  • Money flying in or out ?
  • Will partial lockdown help curb transmission
  • Voting during Covid pandemic
  • Food items @ Singjamei, Pishum :: Gallery
  • COVID-19 Status 08 Jan : Govt of Manipur
  • Curfew : Measures to combat COVID
  • IMFP - Indian Made Foreign People
  • Happy 2022 to you !
  • Manipur Press Foundation Day :: Gallery
  • COVID-19 Status 07 Jan : Govt of Manipur
  • Politician must practice, preach on COVID
  • Makeup routine during pandemic
  • Third wave threat no more a mirage
  • Queuing up for BJP
  • Thangal Lambi & Ima Keithel :: Gallery
  • COVID-19 Status 06 Jan : Govt of Manipur
  • Before I sleep... II
  • Election Brawl :: Poem
  • Impact of Covid on Employer Branding
  • Chasing peace in Manipur
  • COVID-19 Status 05 Jan : Govt of Manipur
  • Kalum Kai (House of worship) #1
  • The art of New Year's resolution
  • Cong struggling to keep its house in order
  • Manipur's place in the eyes of Delhi
  • Makru bridge, Oinamlong Waterfall : Gallery
  • COVID-19 Status 04 Jan : Govt of Manipur
  • Depression : A New Time Bomb
  • School & Student Championship Quiz
  • Concern over child labour
  • ECI on sluggish vaccination rate in state
  • Vaccination rate in hill districts
  • Fusion of contemporary dance & theatre
  • COVID-19 Status 03 Jan : Govt of Manipur
  • COVID-19 Crackdown on violators
  • AMAND, Pune released 2022 calendar
  • Rising poverty in Manipur
  • Sunset, the most memorable!
  • Election time season of plentiful promises
  • Interesting role of NPP, NPF
  • Pineapple @ Ngariyan Hills #2 : Gallery
  • COVID-19 Status 02 Jan : Govt of Manipur
  • kLlQtre :: Seireng
  • National Day for our feathered friend
  • Value of purposeful life
  • Homemade face packs for winter beauty
  • Dreadful start to New Year as cases spike
  • Manipur steps into Year 2022
  • Tarpon Katpa @ Loktak #2 : Gallery
  • COVID-19 Status 01 Jan : Govt of Manipur
  • OneHealth: towards pandemic preparedness?
  • Before I sleep...
  • Meitei ST demand & the opposition
  • Bye Bye 2021 : Gallery
  • COVID-19 Status 31 Dec : Govt of Manipur
  • Featured Front Page Photo 2021 #6: Gallery
  • Manipur : National Futsal C'ship 2021
  • 'Unlocking Locks Under Lockdowns' released
  • Baby corn cultivation for livelihood
  • Extension of AFSPA to Nagaland
  • Hoping for a better New Year 2022
  • Appeal of AMCO to Chief Minister
  • NK Sanajaoba- Star in Dark Sky of Manipur
  • COVID-19 Status 30 Dec : Govt of Manipur
  • Danube Kangjam : Miss North East 2021
  • In search of Christmas party
  • Demise of Film Producer: Guruaribam John
  • Disturbed Area Act in Nagaland extended
  • Thyroid cancer- The Good, Bad & Ugly
  • Same old order to tackle most potent threat
  • Putting tighter restrictions in place
  • Armed Forces Special Powers Act, 1958
  • COVID-19 Status 29 Dec : Govt of Manipur
  • January Calendar for Year 2022 : Tools
  • Carol on Christmas :: Poem
  • Formation of 13 Farmer Producer Orgns
  • Indian Army Inquiry Team visits site in Oting
  • Review home isolation rule or punish violator
  • Lining up for saffron party
  • Red Ribbon Manipur Idol, 2021 #2: Gallery
  • COVID-19 Status 28 Dec : Govt of Manipur
  • curaNTbdi nYte AE :: Seireng
  • Marriageable at 25 not 18 or 21
  • IMA Manipur wins 7 awards at NATCON-2021
  • Impact of climate change in agriculture
  • Dual threat to state in election season
  • Another panel to study AFSPA
  • Indigenous under-utilized fruit crop Manipur
  • COVID-19 Status 27 Dec : Govt of Manipur
  • Can we deliver on #HealthForAll
  • Business Executive @ Property Geo, Imphal
  • 13th Seniors National Futsal C'ship
  • National Curling Championship
  • Centre benevolence crucial for development
  • Taking the elixir of life to all village
  • Omicron now in town
  • Job-Fair 2021 @ Imphal : Gallery
  • COVID-19 Status 26 Dec : Govt of Manipur
  • Remembering great grandmothers :: Poem
  • Grand finale Mega Miss North East 2021
  • Kodo - A miracle food millet crop in Manipur
  • Preparing HCWs for long battle against Covid
  • Bid to arm twist the media
  • Christmas Eve @ Imphal : Gallery
  • COVID-19 Status 25 Dec : Govt of Manipur
  • My idea of justice- For the old aged folks
  • Amit Shah holds conclave with Naga leaders
  • Horses - some tidbits
  • The best skincare routine for teenagers
  • Christmas Eve @ Churachandpur : Gallery
  • COVID-19 Status 24 Dec : Govt of Manipur
  • My Christmas
  • Mary : The Unwed Mother
  • O Come, let us adore Him
  • Violence in election: Will it sustain?
  • Hymn on autumn :: Poem
  • Crackdown on liquor sale in election
  • Another Christmas comes
  • Red Ribbon Manipur Idol, 2021 #1: Gallery
  • COVID-19 Status 23 Dec : Govt of Manipur
  • Secy raises CCpur ambush with Myanmar
  • Gossiping with flowers, bees & butterflies
  • Careers with Migrants
  • Climate literacy to tackle climate crisis
  • Violence in AC with 2 fmr education minister
  • Heirok AC: Shooting to kill : Abhorrent
  • Of AFSPA, Manipur and NE States
  • The Price of Justice!
  • Seminar on 'Bioeconomy from Bioresources'
  • Shija: 1st Pvt medical college in NE
  • Water saving techniques in hill agriculture #2
  • Plight of women in land of brave-hearts
  • Not a question of If but
  • Heisnam Savitri (Legendary actress) #2
  • Painting: Tribal Freedom Fighter #1: Gallery
  • New Barak Bridge @Jiri highway : Gallery
  • Heisnam Savitri (Legendary actress) #1
  • RK Meghen tribute @ Nupi Lal : Gallery
  • Protest: massacre of Naga Brethen: Gallery