TODAY -

Advertising as career option

Ranjan K Baruah *



Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

The actual presentation of the message in a medium is referred to as an advertisement or “ad”.

Commercial ads often seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers.

On the other hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.

Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.

The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per cent.

Print contributes a significant portion to the total advertising revenue, accounting for almost 41.2 per cent, whereas TV contributes 38.2 per cent, and digital contributes 11 per cent of the total revenue. Outdoor, Radio and Cinema make up the balance 10 per cent.

Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Most advertising agencies recruit candidates with a formal management or advertising/mass communication qualification.

Aspirants must possess skills to be successful in the field of advertisement. Career opportunities in advertising include openings in private advertising agencies; advertising department in private or public sector companies; in advertising sections of newspapers, journals, magazines; commercial section of radio or television; market research organizations, etc.

Some of the courses in this fields are Integrated Courses in Advertising, Sales Promotion and Sales Management, Certificate Course in Advertising and Communication, Certificate Course in Advertising and Public Relations, Certificate Course in Marketing and Advertising, Diploma in Advertising, Diploma in Advertising and Communication Management, etc .

Students from any filed after senior secondary may join courses related to advertisements. One may not get a good job immediately but this profession needs patience.
As the market is competitive, so aspirants must be creative and be ready to use technology and other features to move ahead. Students studying mass communication also learn about advertising.

Updates:

Mexican Government Scholarships: The Ministry of Foreign Affairs through the Mexican Agency for International Development Cooperation invites application for the 2018 Mexican Government Scholarship Program for International Students.

Foreign citizens who are interested in studying for a specialization , masters degree or doctorate , conducting graduate or post graduate research , or taking part in undergraduate or graduate level academic mobility program may apply for the scholarship programme . Deadline for sending application is 28th September.


* Ranjan K Baruah wrote this article for The Sangai Express
The writer is a career mentor and can be contacted at bkranjan(AT)gmail(DOT)com
This article was posted on September 29, 2017.


* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • Ningol Chakkouba @Sikkim :: Gallery
  • Songoulun, Lamgousang, Yinmajo: eMing
  • Chakkouba Shopping #2 :: Gallery
  • Hill Tribe and Valley tribe
  • Demand of ST & ensuing recriminations
  • NGOs & rural development in Manipur
  • Ningol Chakkouba at Tulihal COB
  • Condemns murder of scribe in UP
  • Indo-Naga Talks 2017 :: News Timeline
  • Zeliangrong's convention postponed
  • Mary Kom in Assam ring
  • Sports : Year long activity in Manipur
  • Ningol ChakKouba @MBC #1 :: Gallery
  • Houchongba Opening Ceremony :: Gallery
  • Thank God I didn't choose you :: Poem
  • Waking up at night
  • Remembering Jesus: Christian values..
  • Dharna on recognition of NPF Chief Whip
  • Recap of Current Nagaland Political Crisis
  • Legal opinion on NPF whip
  • Ningol Chakkouba celebrated in Manipur
  • Congress 'defectors' left in the lurch
  • 6 Naga groups form body to join peace
  • Nagas still have many years to be mature
  • Prelude to what we need to know 2!!
  • Ningol to her mapam lamdam :: Gallery
  • Chakkouba Fish Mela #1 :: Gallery
  • Ningol Chakkouba Tribute : Flash
  • 'Merger Agreement' and Manipur Question
  • Should fake news be merely brushed away
  • Frozen street laws & nasty people..
  • Resolution of CEC, NPF : Oct 20
  • Concern over meeting btn China, NE ultra
  • Materialistic interpretation of Chakkouba
  • Of power and the powerful
  • Manipuri Calendar for 2018 : Download it
  • Chakkouba Shopping #1 :: Gallery
  • Ningol Chakouba : A message
  • 2 novel TB drugs move into human studies
  • Japan & its myriad culture from my eye
  • Cry of a Dying River- 5 :: Poem
  • Thanksgiving for first Naga woman pilot
  • Manipuri film nominated for APSA, Brisbane
  • NPF whip - the plain truth
  • Subterfuge & money cannot buy the law
  • Pearls of wisdom from Dalai Lama
  • Resisting Partisanship
  • Mera Men Tongba :: Gallery
  • Liberation War And Merger : Part 1
  • Diwaligi Ahingdo :: Wari
  • Exploding cyber crime in India
  • Manipur National Day- 18 October 1948
  • Greetings on Diwali & Ningol Chakkouba
  • TSA DJ Theme Song , DJ icon audition
  • Meghalaya Venue & Daywise Lineup
  • Tasked to monitor talk: Koijam-Himalay
  • Looking beyond the tough words
  • Rejoinder to deserted NPF Group Longleng
  • CM honors U-17 WC Footballers :: Gallery
  • I don't want to die before I am dead : Poem
  • Is the 'Fear for Qur'an' Being Traded ?
  • MUTA Series 4 : Who supports Whom?
  • What ails Manipur ?
  • Old Age pension Scheme details uploaded
  • Increased privilege for responsibility
  • Culturals @ Mera Houchongba #1 :: Gallery
  • Seven Years Devastation: Book Review
  • Matos bhai & our FIFA boys "bravo"
  • Trafficking vis-a-vis Domestic Work
  • An open letter to Chief Minister
  • DG Assam Rifles calls on Chief Minister
  • Nagaland press firm against intimidation
  • No Aadhaar, No Mid-day Meal stand
  • The good, the bad and the ugly
  • Footballer: U-17 World Cup :: Gallery
  • Kwak Tanba #3 :: Gallery
  • Night Plaza: Outlook of a developing Manipur
  • Biased national media
  • Agri-volatic: boosting agricultural income
  • Natural skin glow for Diwali
  • Eleven LPG refills in 4 months !
  • 'No change in territorial boundary of States'
  • MaiOn (scenes) #1 :: eRang
  • Tune out within dark
  • Loktak: Storm brain before blasting barrage
  • Gojilove : Now In Manipur
  • Fighting a losing battle
  • A Poem for My Wife :: Poem
  • October 15 retrospection
  • E Sonamani: Jnangarima Manad Alankaran
  • 11th Mega Marathon Manipur #5 :: Gallery
  • Langbal Keithel @ Kangjeibung #4 :: Gallery
  • Geo-politics & Skill Devlp in Act East Policy
  • Wildlife Week: Working together for wildlife
  • Letter to ATSUM (Reply to rebuttal)
  • A rebuttal to "Imprudence of ATSUM"
  • Don't sleep with minor wife ruling: Rapist
  • Awaited expectation
  • Journey of Amur falcon #2
  • Irabot Day - March Past #2 :: Gallery
  • Buddha's Metta & Karuna #2
  • Hei-kak: An aquatic cash crop in Manipur
  • Flood prevention and mitigation
  • Unearthing gems: Northeast Diva 2016-17
  • Nagaland Whip issue hearing in the court
  • Film screenings on NE held in Estonia
  • Of Leikhom Leinang & Uphul Waiphul: NH-2
  • March: Mera Houchongba #2:: Gallery
  • AMAND Pune: Annual Cultural #2:: Gallery
  • Langol Tourist Watch Tower #7 :: 360 ° View
  • .. end AIDS by 2030: Are we on track ?
  • Career in Tourism - Part 2
  • Which one should precede- ILPS or ST ?
  • Comedian Audition during Night Plaza
  • Seizure of Dried Fish Grenet (Tirkiya)
  • LPG diversion: Non-local in subscribers list
  • For a little bit more
  • Pot Lannaba: Houchongba #1 :: Gallery
  • Crowd @ World Tourism Day :: Gallery
  • Moreh PWD complex controlled by militants
  • FIFA U-17 : A milestone for NE football
  • Post submergence impacts of Mapithel dam
  • Cry of a Dying River - 4 :: Poem
  • Program on World Mental Health Day
  • Out but not down :: Needed : A strong Cong
  • Redefining 'Manipuri'
  • Imphal Evenings- Night plaza #2 :: Gallery
  • FIFA U-17 Profile :: Kh Ninthoinganba
  • Keithel Lairembi Ima #3 :: Gallery
  • Observation of World Mental Health Day
  • Ruskin Bonding - VI
  • Life - A Bubble :: Poem
  • Mapung fana chathari
  • Surgical Closure of 'Hole in the Heart'
  • Inferred or in B/W? Integrity Vs integration
  • Imphal is changing but traffic a menace
  • Kwak Tanba #2 :: Gallery
  • FIFA U-17 Profile :: Thounaojam Jeakson
  • Langbal Keithel @ Kangjeibung #3 :: Gallery
  • NE Fashion Week @ Dimapur:: Gallery
  • Journey towards Breaking the Shackles
  • The Man Who Saw Tomorrow :: Poem
  • Free Medical Camp at Lilong
  • From Nobap to World Cup: Magnificent 8
  • Journey of Amur falcon #1
  • FIFA U-17 Profile :: Nongdamba Naorem
  • Lamyanba Irabot- Birth Anniv #2:: Gallery
  • 11th Mega Marathon Manipur #4 :: Gallery
  • FIFA U-17: US won but we were lauded more
  • Imprudence of ATSUM
  • Tonsuring the nature
  • March: Mera Houchongba #1:: Gallery
  • FIFA U-17 Profile :: Dheeraj Moirangthem
  • AMAND Pune: Annual Cultural #1:: Gallery
  • Research Line : Book release Function
  • 100 Yrs Of Tangkhul Naga Football
  • Make RIMS shining
  • Another NE Youth Missing in the Capital
  • AMAND, Pune : 6th AGM / Annual Cultural
  • Sadar Hills District Demand: News Timeline
  • Nungshibi : Social Networking :: Website
  • Seeking 2 years time: Too early to judge
  • Let Holy books be replaced by Constitution
  • FIFA U-17 Profile :: Amarjit Kiyam (Captain)
  • FIFA U-17 Profile :: Thangjam Boris
  • FIFA U-17 Profile :: Wangjam Suresh
  • FIFA U-17 Profile :: Md Shahjahan
  • Loktak Folklore Museum- for fishing
  • Opening: Imphal Evenings :: Gallery
  • Mayanglambam Gourachandra: Awardee
  • Win the hearts if not the FIFA Cup
  • Cry of a Dying River #3 :: Poem
  • For the 8 football players of Manipur..
  • Article 342 makhada furup amana ST ki list
  • Manipur to set up land bank
  • Hosts India set to make FIFA WC debut
  • ATSUM against ST: Let the experts decide
  • A matter of concern for the future
  • Irabot Day - March Past #1 :: Gallery
  • Bor khoiramba @ Hiyangthang #2 :: Gallery
  • Manipur Have done it again
  • Hingchabi Changba: Possessed/ Exorcism
  • Tourism as career option
  • Hydro Electric Power: A must for Manipur #4
  • The Killing Fields :: News Timeline
  • Imphal Evenings- Night plaza #1 :: Gallery
  • Keithel Lairembi Ima #2 :: Gallery
  • Doren: 'Theatre of the Earth' wins in Kerala
  • Solo Album Launch of Awarthanga Chiru
  • How Manipur missed internal autonomy..
  • Whispering of Heart :: Peom
  • Kwak Tanba #1 :: Gallery
  • Nitya Raas, Ras Leela Fest #1 :: Gallery
  • 11th Mega Marathon Manipur #3 :: Gallery
  • Manipur Assembly Elections 2017 #2
  • Manipur State League: Table - 1st Oct
  • Lamyanba Irabot- Birth Anniv #1:: Gallery
  • Vanishing pottery craft & Livelihood: Chairen
  • Irabot Day Celebration at New Delhi
  • Inner Line Permit (ILP) Demand : Timeline
  • World Tourism Day- Inauguration :: Gallery
  • Research Line : Book Preview
  • Irabot Day Celebration (2017)
  • 'Maniwood' vs 'Haolywood' Football :: Gallery
  • Death Anniv- Bhagyachandra #5 :: Gallery
  • Featured Photo for 2017 #4 :: Gallery
  • Nangna Helli Nungshiba #1 :eRang
  • Manipur Sangai Festival 2016 #6 : Ooba
  • Traditional Ritual @Khurkhul #4 :: Gallery
  • Priyogopal : Senior Film Artist :: eRang
  • Hathei Phanit @Sirarakhong :: Gallery
  • Heitha Leithaba @Kekrupat #2:: Gallery
  • Eyek Tamba :: Learn Manipuri script
  • Kang Tournament #2 :: Gallery
  • Old Manipuri Movie #1 :: eRang Classic
  • Landscape of Manipur #7: Wallpaper
  • SPONSORED ADS