TODAY -

Another way of conducting Manipur Sangai Festival

Shanjoy Mairembam *

Loktak Lake - Largest Fresh Water Lake in North East India :: Last week of May 2013
Loktak Lake - Largest Fresh Water Lake in North East India :: Last week of May 2013 :: Pix - Deepak Oinam



Manipur State Govt firmly believes that promoting tourism into Manipur can bring about socio-economic development of the state. The Central Govt (esp. Ministry of tourism, and North Eastern Council under Ministry of Development of North Eastern Regions) has been also supporting the State Govt by providing huge funding assistance for tourism related projects. Main activity on this regard is to organise annual tourism festival titled 'Manipur Sangai Festival' in the month of November (21-30).

The expenditure for 2014 event was about Rs 2.5-3.0 crores and the cost of 2015 event may be Rs. 3.0-5.0 crores. Since large sum of public money (collected through taxes) has been spent for conducting this festival by the State Govt, it is appropriate to ask and rather be made a mandatory task for State Govt to evaluate economic appraisal of the festival project along with a social impact analysis. Such an evaluation report must be produced by the State Govt as 'white paper' periodically to access 'pros and cons / impact' of every Manipur Sangai Festival being conducted.

Any course of discussion on 'whether current format of the festival is appropriate and what programs should be added/removed, or there is another possible way of conducting the festival in an entirely different approach' ought to be guided by the basic principle that "Manipur Sangai Festival has been devised to promote Manipur globally for its tourism potentials and by doing so, bring about socio-economic development to the local population within Manipur State".

Also, we need to be clear with our adopted strategy on this festival 'Is the spending on the Manipur Sangai Festival an investment or just mere expenditure; i.e. are we creating a sustainable capacity building system for the local economy, or are we just enjoying ourselves by spending huge sum of money for few days in the name of tourism promotion?'. This article rather focuses on an alternative way of conducting the festival than being a critic to the current festival format.

There is an analogy topic that we can correlate to: 'how Olympic Games are conducted in various countries on rotation, or how National Games are conducted in various states of India on rotation'. The host country for Olympic Games (or the host state for National Games in India) aims to make the maximum benefits from having the sports event in their country (or their state, in case of National Games) through creating new infrastructures (e.g. roads, bridges, markets, houses, water/electricity/gas supply facilities), new engagement frameworks (e.g. coordination among various ministries of the Govt for public order and utility services supply, involving public and private organizations, including students and staffs from schools/universities, sharing public support tasks with local municipal bodies), and new promotional means (e.g. extensive marketing to increase visits by tourists during the sports event and also later on for the following months/years).

Thus, there are always some diverse options in every planning on where/how to spend a huge sum of money for executing a big event. Our focus for Manipur Sangai Festival also ought to think from this perspective of 'How best is the way to spend the allocated budget for the festival (e.g. Rs. 5 Crores) into what activities for short term and long term gains to people and land of Manipur?'

The name 'Sangai' has been chosen to represent the annual Manipur tourism festival by the State Govt; maybe because this title has global appeal due to the relevance of endangered 'Sangai' species to global audience. How about we try to imagine this scenario for the sake of analysis - What if 'we choose to conduct this Manipur tourism festival with special focus around the villages/towns where this special deer is located (i.e. those around Keibul Lamjao National Park and Loktak Lake)'!

Often, there is this query of 'Should development come first, or should security (i.e. better law and order) come first before anything else (including tourism activities)?' In addition to just conducting a tourism festival to promote tourism potential, Manipur State Govt has the duty to develop infrastructure and enhance living standard of villages/towns within Manipur.

So, how about hitting two targets with just one arrow? By planning the Manipur Sangai Festival around villages/towns of Keibul Lamjao and Loktak Lake; such as, by having more event venues, involving local people/organisations, delegating tasks to staffs at Govt offices (schools/colleges and other Govt departments) and administrative officials at various sub-divisions/gram-panchayats, and a series of well-created programs in those villages/towns. The tourism festival ought to be more of people's event rather than just being an event for ministers and higher officials of the State Govt. There is no 'actual high risks of security' scenario for having tourism programs and event venues in villages/towns around Loktak Lake and Keibul Lamjao, and rather it may be just a myth that there is no security outside the state capital; or, maybe it is just a sign of being laziness for ministers and higher officials of the State Govt to visit places outside the Imphal Municipal Council areas. Since the 'Manipur Sangai Festival' is for promoting tourism potentials of the whole state, tourism events can be still conducted at those already chosen venues of the Imphal Municipal areas; yet the central focus can be given to "villages/towns around Sangai's home".

Such an approach will facilitate in
(1) creating new businesses by private entrepreneurs in these villages/towns,
(2) providing better roads and modern utility services (electricity, water, medical) which have been neglected for years,
(3) exchanging of ideas and modern knowhow between people of city and villages/towns.

In due course of time, we can see villages/towns (such as Thanga, Ithing, Karang, Moirang, Moirang Khunou, Kairenphabi, Kumbi, Ithai, Wangu, Nongmaikhong, Khordak, Tera Khunou, Laphupat, Phoubachao, Komlakhong, Uchiwa, Mayang Imphal, Toubul, Kwashiphai, Nachou, Bishenpur, Oinam, Nambol, Yaingangpokpi, Wangoi, Tentha, Wabagai, Hiyanglam, Ningthoukhong) developing in a faster pace on par with Imphal Municipal areas.

Various independent events being conducted in Manipur till date can be included as special programs to the list of programs in the 'Manipur Sangai Festival' for the benefit of local people of villages/towns around Loktak Lake and Keibul Lamjao (rather than facilitating profit earnings to few individuals who owns large restaurants or hotels or tour operators); such as Fish sales festival, Pineapple sales festival, Handicraft/Handloom product sales festival, sports festival, Save Loktak event, Save Sangai Event, Food festival.

Tour routes to enjoy such variety of mini-festival events during the 'Manipur Sangai Festival' can be created through these villages/towns for local tourists as well as national and international tourists. Various developmental schemes of the State Govt and Central Govt can be redirected towards organizing 'Manipur Sangai Festival' in these villages/towns under advanced and proper coordinated planning; such as
(1) development of roads and cleanliness drive by villagers/NGOs through NREGA (Mahatama Gandhi National Rural Employment Gurantee Act),
(2) various development funds under Department of Rural Development and Panchayati Raj, and Department of MAHUD (Municipal Administration, Housing & Urban Development),
(3) enterprise support funds from central ministry of MSME (micro, small and medium enterprises) and Department of Commerce & Industry,
(4) promotion of local culture under Department of Art and Culture,
(5) developing of local agribusinesses under Department of Agriculture, and Department of Fisheries,
(6) preserving ecology and biodiversity under Department of Forest and Environment.

If we conduct 'Manipur Sangai Festival' in such an approach, percentage of having more inclusive participation from public (individuals and organisations) may be higher. Benefits out of the annual tourism festival are likely to be more sustainable, and a long lasting social impact may be delivered to the local population and land within Manipur state. Thus, we need to explore other ways of conducting Tourism festivals that make the best usage of available financial and manpower resources.


* Shanjoy Mairembam wrote this article for e-pao.net
Shanjoy Mairembam (BEng, MBA) is a Business Strategy Consultant based at Leicester (UK). He supports mentoring of young entrepreneurs in 'conceptualization of ideas into business case', and offers role of a 'Business Doctor' to local NGOs/SMEs in Manipur.
For further info, visit www.shanmaiconsulting.com; E-mail: shanjoym (at) gmail (dot) com
This article was posted on November 10, 2015.


* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.


LATEST IN E-PAO.NET
  • Emoinu Khoiramba @Koubru #3: Gallery
  • Driver's Day observation : Gallery
  • HC to revive Human Rights Commission
  • Walk-in-interview at Mizoram University
  • CBI should not do interference..
  • TSA Gunpi Block installed
  • Nagaland Election: another truth of IM
  • Highlighting stand to Rajnath Singh
  • NE youths know India better than most
  • Naga Hoho determined to boycott Polls
  • Myanmar stretch used by militants identified
  • Kachai Lemon Fest @Ukhrul #1: Gallery
  • Gaan Ngai @ Ragailong #1 : Gallery
  • Kachai Village: An Abode of finest Lemons
  • Cry Of A Dying River...14 :: Poem
  • Conflict: A pre-requisite or stumbling block
  • How was the sun formed & emit light
  • Training & placement by Jettwings
  • The Killing Fields :: News Timeline
  • Rohingya Crisis: Lecture at Indonesia
  • The haunting shadows
  • Announcing poll date for Nagaland
  • Women's Polo Tournament #1 : Gallery
  • Fashion Show: 'Handloom' #2 : Gallery
  • Reporting in Conflict Situation #1
  • Treatment schemes of RIMS, Lamphel
  • Home remedies for skin pigmentation
  • NE Chapter of ICSI inaugurated
  • Media credibility matter to uphold its sanctity
  • Setting down Jan 31 deadline : SC
  • Tangkhul Zingtun Longphang #1: Gallery
  • Wungramphy, Khamgonpou: eMing
  • NEROCA FC Vs Indian Arrows #3 : Gallery
  • Career option in Human Rights
  • Water conflicts over the Brahmaputra
  • PAC against Killing of Pravish: 17 Jan
  • Neiphiu Rio resigns from NPF
  • NPF-BJP Relationship : NPF clarifies
  • Consolidating the sporting heritage
  • Rising air and noise pollution
  • Kukis have equal right... : Neiphiu Rio
  • Rajnath reviews security in NE
  • Lafoi Shamda puthorkpa #2 : Gallery
  • Sangai Fest: Commercial Stalls #3: Gallery
  • The joy of living :: Poem
  • Bamboo a tree or grass ?
  • SELF Workshop on Leadership & Fulfilment
  • Fight against corruption; we need Lokayukta
  • Hailing the role of drivers
  • Nangna Helli Nungshiba #2 :: eRang
  • Pung Chollom : Gallery
  • Wakhal Seireng :: Book Review
  • Imphal Jamboree by Global Shapers
  • Importance of regular health check-ups
  • Meetei demand for ST is Constitutional.. #2
  • Weapon Display organized at Moreh
  • Ex-Servicemen Rally organized
  • AR helps Orphanage & Old Age Home
  • Search of comprehensive culture & identity
  • List of MLA (Jan 2018) #1 : Gallery
  • Manipur Gas Today :: Android App
  • Imoinu Erat Thouni #3: Gallery
  • GNRC media fellowship announced
  • The Meiteis- Festival & celebration maniacs
  • How to make bridal mehndi long lasting
  • Governor's attention drawn to RIMS
  • Scientist develops prototype of electric car
  • Stereotypes about NE make people living..
  • Light Show at Loktak Lake #5 : Gallery
  • Candlelight vigil for Pravish : Gallery
  • Imbroglio of ethnic identity of Ranglong
  • Foundation For Excellence scholarship
  • Time Table - Class XII Exam 2018
  • Mail spoofing- Trickery by deception
  • Trial by fire
  • Call for solution before election
  • Villagers along Myanmar border get pass
  • Meetei Chanu 2017 #3 : Gallery
  • Art and Artist, A Creative Space
  • NEROCA FC Vs Indian Arrows #2 : Gallery
  • Ode to Thy Mellow Light :: Poem
  • Xmas with Meitei eche at Phaijol
  • Time Table - Class XI Exam 2018
  • Indo-Naga Talks 2017 :: News Timeline
  • IMC , now another hurdle to traffic mgmt
  • Setting aside two days for the people
  • Maring: Kummui Chaa-um : Gallery
  • Miss Manipur 2017 #5 : Gallery
  • Statehood Day Women's Polo Tournament
  • Time Table - HSLC Exam 2018
  • Bananas: Beauty's best friend
  • DPC for Follower at Manipur Police
  • Job Openings at JCRE Skill Solutions
  • The lost treasure
  • Nagas' Interests : Stand of NPF MSU
  • Nagaland polls on schedule: HM
  • Mukna Kangjei Tournament #2: Gallery
  • Keisham Manihar : Natyabhusan(Leela)
  • World Tourism Day #3: Gallery
  • Responsibility of protecting the environment
  • Phishing vs Vishing: The Verbal Challenge
  • BNHS Bi-monthly Program for Jan-Feb
  • Managing weight for preventing diabetes
  • Making democracy peoples' participatory
  • Progressing from media to SC
  • Manipur to set up modern food lab
  • Gaan Ngai @ Kakhulong Khun: Gallery
  • A trip to Moreh #2 : Gallery
  • How long catchy slogans keep hopes alive
  • Recycling of hospital waste-water
  • I am sometime or somewhere : Poem
  • Angami Zapu Phizo's Surreal 2017 AD
  • Film "Legacy Of King Narak" awarded
  • Of PM and our CM
  • Patronising the killing machines ?
  • Deferment of polls unlikely: Ravi
  • PM may visit Manipur in March
  • Emoinu Khoiramba @Koubru #2: Gallery
  • NEROCA FC Vs East Bengal #2: Gallery
  • Transform Colleges into Innovation Centres
  • New Delhi: World Book Fair 2018 :: Review
  • Cry Of A Dying River...12 :: Poem
  • Workshop on National Pension for NE
  • Law enforcers action - Well & good
  • Final pact yet to see light of day
  • Cold wave hits Manipur
  • Take out the cymbals, Manoharsai to stay
  • Indo-Naga Peace Process :: Articles
  • MaiOn - Scenes #2 :: eRang
  • Imoinu Erat Thouni #2: Gallery
  • Miss Manipur 2017 #4 : Gallery
  • Is Global Warming Natural or Anthropogenic
  • Prof Gangmumei Kamei: Legendary hero
  • Common Education System rally organized
  • DAMMS launched 2018 calendar
  • Chorus for 'Solution Not Election'
  • NEROCA FC Vs Indian Arrows #1 : Gallery
  • Gaan Ngai @Moirangkhom : Gallery
  • I was born healthy, I wanna die healthy
  • Practice peace & change the life
  • TSA Moreh Block installed
  • Cycle Rally: common education system
  • Ethics, medical profession & soaring fees
  • Meetei Chanu 2017 #2 : Gallery
  • Inner Line Permit (ILP) Demand :: Timeline
  • Meira rally for Pravish : Gallery
  • Accelerate momentum to endTB for SDGs
  • The call that can't be turned down
  • Live@MDU: New act with same old vibes
  • 1st Centre of Excellence- Electronics Skill
  • LED Lights installed by Loktak Station
  • NE tragedy: Policy failures & influx
  • Angaoba - Scenes #3 :: eRang
  • 51st Mr Manipur Contest 2017 #3 : Gallery
  • Result: Manipur Sangai Intl Digital salon
  • Use Swachhata App to Make Imphal No. 1
  • Career @ events and celebration
  • Night nourishing
  • Indo-Nepal Friendship: 25 yrs of Don Bosco
  • Understanding the indices of life
  • Poppy cultivation & drug cartels
  • Emoinu Khoiramba @Koubru #1: Gallery
  • Day 10: Closing of Sangai Fest #4 : Gallery
  • The creation of the universe, matter...
  • Mumbai: The city of dreams
  • Let this new year kill your new fears
  • Asian Waterbird Census: Count waterbirds
  • Looking for a better inclusive alternative
  • Coaching & commercialisation of education
  • New Year picnic @ Singda Dam : Gallery
  • Miss Manipur 2017 #3 : Gallery
  • Despite Stolen Dreams :: Book Rvw
  • Handloom Training @Hojai : Gallery
  • The Perfect timing
  • IGAR (south) meets Chief Minister
  • Communique from Neiphiu Rio on NDPP
  • Discussion on 'Rohingyas' at Delhi
  • In the process of making change- Manipur
  • Looking ahead from vantage point 2017
  • NEROCA FC Vs East Bengal #1: Gallery
  • World Tourism Day #2: Gallery
  • Immediate Manipur
  • Easter Peace :: Poem
  • You are what you eat
  • Goals for Girls: Leadership Summit @Delhi
  • Imoinu Erat Thouni #1: Gallery
  • Eyek Tamba :: Learn Manipuri script
  • Front Page Photo #6: Gallery
  • LUCIFER-X released debut EP
  • ..on the ocean of despondence :: Poem
  • Happy new year to State lovers
  • New year, new me: Re-designing self
  • Quiz Competition & Career Awareness
  • Calendar for the Year 2018 :: e-pao Tools
  • Gaan Ngai : Zeliangrong festival :: Flash
  • 51st Mr Manipur Contest 2017 #2 : Gallery
  • Crowd @ Flower Festival @Mao #4: Gallery
  • Gaan-Ngai Festival of Zelianglong
  • Goodbye 2017, welcome 2018
  • Cry of a dying river- 11 :: Poem
  • Free Heart OPD & Echocardiogram
  • Peoples' mandate: what next?
  • Understanding Manipur and its history
  • Kwatha (Indo-Myanmar Border) #2: Gallery
  • Thang Ta @Parlimentary : Gallery
  • A Hymn for Goddess Emoinu
  • Flower Festival @ Mao #3 : Gallery
  • Why the Ngamu Fish ?
  • Restricted Holidays 2018 : Govt of Manipur
  • Lourembam Bedabati : Sangeetbhusan
  • Culturals @ Mera Houchongba #3 : Gallery
  • List of RIST popular talks during 2014-2017
  • Christmas eve @ CCpur #2 : Gallery
  • Public Holidays 2018 : Govt of Manipur
  • Pui Thangamliu #2 :: eRang
  • Christmas Carol @ Lamphel : Gallery
  • Royal Crematorium at Bangkok #2 : Gallery
  • General Holidays 2018 : Govt of Manipur
  • Nupilal Ningsing Lamjen : Gallery
  • Manipur Sangai Festival 2016 #7 : Ooba
  • Manipuri Calendar for 2018 : Download it
  • Old Manipuri Movie #1 :: eRang Classic
  • SPONSORED ADS