E-Pao! Education - Consumer protection and welfare

Consumer protection and welfare
— Role of educational institutions in Manipur —

By: AK Vyas *

"The customer is the most important visitor on our premises. He is not dependent on us.
We are dependent on him. He is not an interruption on our work.
He is the purpose of it. He is not an outsider on our business, he is part of the it. We are not doing him a favour by serving him.
He is doing us a favour by giving us an opportunity to do so".
— Mahatma Gandhi.

Now-a-days Manipur is a part of global market. The entire market system of Manipur works to meet all the current needs of ultimate/final buyers. An ultimate buyers or purchaser uses the paid up goods and services, either himself or along with family members or sometime with friends and relatives.

The ultimate buyer is known as consumer or customer. Market functions mainly on twin factors - producers and consumers.

In between producers and consumers there are many market players as intermediary or agent or whole-seller or retailer/hawker. In limited cases, sometime, produced goods or commodities may be sold directly while in most cases commodities are sold by simply change of hands or by value addition.

A big producer sells his goods to an agent, an agent sells to the whole-seller and whole seller to retailer or hawker. For pushing the commodities in market various advertisement-modes are being utilised, especially due to technological advancement, e.g. radio, TV, e-mail etc.

Apparently our system seems simple and non-complex. But various nefarious activities are involved right from starting point to using point. Our customers are at receiving end. The pious opinion tendered by Gandhi is irrelevant for unscrupulous traders.

The plight of consumer or customer can be explained very succinctly by paroding the words consumer and customer which give rise to meaning, ‘dying while consuming for consumer' and 'dying in trouble for customer'.

A customer is generally, misled by star or model studded advertisements. Advertisements create a void in the mind of customer.

In Manipur one can see so many girls and boys who have coloured their hair in red or other colour to be fashion-trendy.

A customer is often cheated by purchasing less-weighing commodity or purchase of inferior or sometime injurious community, purchase of duplicates or expiry dated goods or paying more prices than MRP (maximum retail price).

Purchase of goods on more than MRP is done due to compulsion of bandh, strike or extortion. Most of the customers, even educated ones, do not know they can bargain on MRP price as well. In Manipur without BIS hallmarked jewellery is sold without hitch and hesitation.

In the modern age of science and technology numerous are the ways of profiteering and cheating. In Manipur local goods are dependable but Manipur as a user State has to depend on Indian goods coming through NH-39 and 53 and outside goods coming through Moreh route (as Moreh is international market of Manipur).

Sometime more consumption is equated wrongly with consumerism. More consumption is becoming now-a-days symbol of one's status while consumerism denotes to consumer movement, a movement to protect consumer right.

A consumer has:
1. Right to safety
2. Right to be informed
3. Right to chose
4. Right to be heard
5. Right to seek redressal and
6. Right to consumer education.

Above rights are modelled on the basis of UN guidelines for consumer protection.
1. Right to safety
2. Right to information
3. Right to chose
4. Right to fair hearing
5. Right to satisfaction of basis needs
6. Right to healthy environment
7. Right to redressal of grievances
8. Right to consumer education.

In the face of enormity of consumer, problems, numerous consumer oriented legislation and consumer protection (laws and means designed to ensure fair trading for buyers) for a consumer education is a must.

For imparting consumer education schools and colleges may be the best institutions. Schools and colleges, in their elegant manner, may render the best help to consumer movement, a socio-economic movement, which is yet to take concrete and viable status and shape.

Our traditional education does not teach students about consumer awareness, consumer rights, consumer laws, etc. Hence many students do not know about grievance redressal system, consumer protection act, consumerism, consumer fund, consumer co-operatives etc.

They don't know about the process of cheating. In the wake of such a vast proportion of cheating system, for students who are potential purchasers or guide to their family members in buying, we have to devise our course-curricula incorporating well defined system of consumer education right from high school level to college level.

Course context should be designed to cover essential aspects of consumerism - social, economic, legal, moral and alien.

First of all the Manipur University should design course-content and as a modest beginning prepare a batch of trained-teachers who can move the wheel of training programme for willing students. There should be degree and diploma courses for college students.

At higher level, first of all, training should be made job oriented. For State like Manipur the need of consumer education cannot be ignored.

Though, there is comparatively higher level of literary rate, 70.5 per cent in Manipur people at large are not aware about consumer rights and redressal machinery.

* AK Vyas wrote this article for The Sangai Express
This article was webcasted on August 4th, 2006

* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.

  • PM at Science Congress @MU #1: Gallery
  • Yaoshang Water & color #3: Gallery
  • Eyek Tamba :: Learn Manipuri script
  • A tribute to Stephen Hawking
  • Draft Asian Declaration: right to justice #3
  • Effect of a Sleepless Night :: Peom
  • Psychology at MIT School of Vedic Sciences
  • So near yet so far
  • Naga CSOs walking with JCILPS
  • Vegetables grown @Thanga #1: Gallery
  • Yaoshang Fancy Dress Contest: Gallery
  • Yaoshang Sport @Khagempalli #2: Gallery
  • Truth of Life :: Poem
  • Celebration of womanhood
  • HQ IGAR (S) celebrates 15th Raising Day
  • Jet Airways for more flights for NE
  • Publicity doing good, Garbage filth continue
  • Other issue overriding education: Class XII
  • Wortam: The Rising Young Mashangva
  • Eidi Ethantani by Eyoom :: Review
  • OMCT : UA on harassment of Ranjeeta
  • Mass destruction of opium poppy cultivation
  • Career options in printing press
  • IBSD launches hi-tech facility for farmers
  • Bangalore Yaoshang - Cheiraoba Thabal
  • Quality over quantity
  • What will the PM have to say ?
  • Zeliang gets fresh summon from NIA
  • Lui-Ngai-Ni @Longmai (TML) #4 : Gallery
  • Nengneingah, Lungkhambou :: eMing
  • Yaoshang Water & color #2: Gallery
  • Draft Asian Declaration: right to justice #2
  • BJP led Govt, not flunk in first year
  • The Killing Fields :: News Timeline
  • Demand handing of Pravish case to CBI
  • PDA Govt claims false credit: NPF
  • Feminism & Path to Women's Liberation
  • Word of caution from Ibobi: BJP to listen
  • Yaoshang Cooking Contest #2 : Gallery
  • Yaoshang Mei Loukhatpa #4 : Gallery
  • Radhakumar's Atoppa Sansar Amada #1
  • Nigol :: Poem
  • List of Portfolios : Nagaland Govt
  • Clarify: Report of Zeliang summoned by NIA
  • Academic Programs offered by PHFI
  • Cong speaks: Changes expected in future
  • One year under the BJP: Significant but..
  • Students @ Class X Exam #2 : Gallery
  • Yaoshang Sport @Khongman: Gallery
  • Draft Asian Declaration: right to justice #1
  • Cry Of A Dying River...21 :: Peom
  • Manipur-Nagaland border disputes
  • Not a word on beauty on Women's Day
  • Women Religious Tour reaches New Delhi
  • Yaoshang Mei Loukhatpa #3 : Gallery
  • Chirom Indira- Nari Puraskar Award: Gallery
  • Human Rights Defender intimidated by Army
  • Rooftop Solar Power Plants: Gallery
  • Home stay for nature tourism in Manipur
  • Moodle: A learning management system
  • You can't stop small newspapers ...
  • BJP show in NE State: The backroom boys
  • Moldhin Chan: A Thado-Kuki Folktale #2
  • Yaoshang Nakatheng Chatpa #2 : Gallery
  • Mapithel Dam, Thoubal River & Tumukhong
  • Yaoshang Mei Loukhatpa #2 : Gallery
  • Time for "Nokphade" to go global
  • Campaign on International Women's Day
  • War between Left & Right has begun
  • Poppy plantation, destruction & missing link
  • Security beefed up ahead of PM's visit
  • Neroca FC to gear up for Super Cup
  • Yaoshang Halankar #1 : Gallery
  • Yaoshang Water & color #1: Gallery
  • Harassment of Ranjeeta (HRA) by Army
  • Women's positions need to change
  • The Weeds :: Poem
  • We now know gold was created in space
  • Issues of women's rights should be priority
  • Protection of paddy land Act
  • Thabal Chongba @Khurai : Gallery
  • Bor-keina race @Yaoshang Fest : Gallery
  • Front Page Photo 2018 #1: Gallery
  • Tanushree @Elecrama Startup Award: Vote
  • Indian Science Congress in MU: Act East?
  • Fulbright 'pathways' for college leaving class
  • Job @ St. Stone Medical Devices
  • Army jawan martyred in Bongjai IED blast
  • National Integration Tour for Women
  • AR conduct Yaoshang sport festival
  • Condemns rising vendetta politics in NE
  • Yaoshang Sport - Marathon #1: Gallery
  • Yaoshang Sport @Keishampat #2: Gallery
  • NERIST Director post vacant since 2014
  • Dynamic Startup 3.0 at MIMS, MU
  • NDPP Legislature 1st Meeting at Kohima
  • 8th Theatre Olympics at Guwahati
  • Naga solution in 6 months: Nagaland Gov
  • All villages to be electrified within month: CM
  • IM denies involvement in attack on Army
  • Yaoshang Cooking Contest #1 : Gallery
  • Yaoshang Sport @Keishampat #1: Gallery
  • Sentinel Cup Equestrian #5 : Gallery
  • Translating inclusion into seclusion is..
  • Condemns land acquisition of muslim
  • News erroneously portraying Zeliang
  • Report: Shillong Lajong vs East Bengal
  • Yaoshang Sport @Khagempalli #1: Gallery
  • LGBTQ Yaoshang Sports Meet #1 : Gallery
  • M. Shenbangpu : Akademi Award 2014
  • Tribe: A concept in a state of crisis
  • Neiphiu's NDPP-BJP alliance stakes claim
  • Digital footprints: Blueprints for detection
  • Rio refutes news about 'Naga Peace'
  • Yaoshang Mei Loukhatpa #1 : Gallery
  • Yaoshang Nakatheng Chatpa #1 : Gallery
  • Yaoshang with Governor : Gallery
  • Black holes that are neither holes nor black
  • Lingaraja Temple- Lord of Three Worlds
  • Study helps hill student make up lost day
  • Yaoshang Mei Thaba : Gallery
  • Saroi Khangba #3 : Gallery
  • Chirom Indira: Highest Civilian Honour
  • Rejoinder to "MCPCR in dire straits"
  • Poppy destruction: The new norm ?
  • Stop harassment of Urikhimbham
  • Sadar Hills District Demand :: Timeline
  • Understanding the origin & essence
  • Call to reduce Yaoshang days: Make it 3
  • 8th AMWJU Sports Meet : Gallery
  • March Calendar for Year 2018 :: Tools
  • Yaoshang Thabalgi Sen Khaiba #2 : Gallery
  • Stop this shaming of menstruation
  • Yaoshang Greetings from BJP Manipur
  • Self-conscious manhood: Find true self
  • Parl Secy: To be or not to be ?
  • Holi colours can cause side-effects
  • Equality matters
  • Creating nuisance on the roads
  • Lui-Ngai-Ni @Longmai (TML) #3 : Gallery
  • Cultural @ Republic Day #2 : Gallery
  • Nonsense is Sense : Guv's attention invited
  • Protection of Human Rights: Resolution
  • Protection of Human Right Defender: Meet
  • Mapithel dam chapter before NGT
  • GOC 3 corps calls on the Governor
  • Gangnam style is better
  • From boycott call to verbal duel: NPF, BJP
  • Festival of Colours to Sports Festival
  • Food Processing Training @Oinam : Gallery
  • Time to ban malicious Moreh products
  • Cry of a Dying River - 20 : Poem
  • Training prog on Food Processing at Oinam
  • One year - now a doomsday ahead..
  • Thought on full five days of Yaoshang
  • Loree Kaju Luita Phanit #3 : Gallery
  • Yaoshang Thabalgi Sen Khaiba #1 : Gallery
  • Death trolls :: Poem
  • Culinary arts as career option
  • Wetlands for a sustainable urban future
  • 12th Annual Damms Sports Meet 2018
  • NPF files complaint with ECI
  • Social Media for Empowerment
  • The perfect leader
  • NPF on the offensive against BJP
  • Lui-Ngai-ni Token Celebration at Chadong
  • Sannaroisingee Numit 2018 : Gallery
  • Reminiscence of career as an aerobiologist
  • Automation in microbiology laboratory
  • India's 'Act East' policy : Unlocking Manipur
  • Indo-Naga Peace Process :: Articles
  • No question of merger with anybody: NDPP
  • SC/ST wants reservation in Private Sector
  • Delhi-da Thabal MSAD na sougatchade
  • Students @ Class X Exam #1 : Gallery
  • AoNna tEnaba :: Seireng
  • Thanga Keithel : Gallery
  • Catholic education : A Global perspective
  • Don't flaunt your license gun
  • Home-made hair oil
  • Meet on Natural Resources Protection
  • Tackling the traffic menace
  • Religion as poll propaganda : Disturbing
  • Lui-Ngai-Ni @Longmai (TML) #2 : Gallery
  • Sentinel Cup Equestrian #4 : Gallery
  • The Peculiar Cut :: EI
  • 61st CC Meet Football postponed
  • A Late-Night Song :: Poem
  • Cyber stalking - Omnipotent danger
  • Math in the Indic Scientific Tradition
  • Rebooting efficient governance
  • Ongoing campaign for ST status: Opposition
  • Moldhin Chan: A Thado-Kuki Folktale #1
  • Saroi Khangba #2 : Gallery
  • Konthoujam Kunjo :: Akademi Award
  • NEROCA Vs Churchill Brothers #2: Gallery
  • Chaotic road traffic system of Manipur
  • King maker vs King saver
  • NIT students meet Union Sports Minister
  • Think of connectivity with new technology
  • Congress down, not out
  • Phases of Manipur Culture #2
  • Loree Kaju Luita Phanit #2 : Gallery
  • Prof N. Irabanta : Legendary Aerobiologist
  • Cry of a Dying River - 19 :: Poem
  • Folk Dance @ Republic Day #2 : Gallery
  • Shopping for Shivaratri #2 : Gallery
  • March Past @Republic Day #3 : Gallery
  • Indo-Naga Talks 2017 :: News Timeline
  • Temples of Manipur : Gallery
  • Thanga Landscape with Loktak : Gallery
  • Likkon Sanaba @ Lamshang : Gallery
  • MaiOn - Scenes #3 :: eRang
  • Singcha Wuya Won @Kamjong #5: Gallery
  • Recipients of Akademi Awards for 2014
  • List of MLA (Jan 2018) #2 : Gallery
  • Old Manipuri Movie #1 :: eRang Classic